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Adobe Journey Optimizer @ Synechron

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 Adobe Journey Optimizer

Job Description

Key Responsibilities:

  • Journey Building: Build and test end-to-end customer journeys based on provided technical blueprints, ensuring correct logic, wait times, and split paths.
  • Message Production: Develop and maintain responsive message templates for Email, SMS, and Push. Assist in the technical configuration of Direct Mail triggers.
  • Dynamic Personalization: Utilize Expression Editor and Handlebars to implement basic to mid-level personalization (e.g., if/else logic based on profile attributes).
  • Segment Validation: Work within AEP to validate that segments are populating correctly and that the right profiles are entering the intended journeys.
  • Offer Decisioning Support: Assist in the setup of Offer Management components, including placements, rules, and collections for automated content delivery.
  • QA & Troubleshooting: Perform rigorous testing of journeys in sandbox environments, identifying and fixing broken links, personalization errors, or logic gaps before deployment.

Qualifications:

  • Experience: 4+ years in MarTech; 2+ years of dedicated hands-on experience in Adobe Journey Optimizer (AJO).
  • Execution Skills: Proven ability to deploy multi-channel campaigns (Email/SMS/Push) and an understanding of how AJO interacts with the AEP Real-time Customer Profile.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Engineering - Software & QA
Role Category: Software Development
Role: Back End Developer
Employement Type: Full time

Contact Details:

Company: Synechron
Location(s): Chennai

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Keyskills:   Adobe Journey Optimizer Martech SQL

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