CONTENT WRITER
ABOUT SPINNY
Spinny is Indias most trusted full-stack platform for buying and selling cars - backed by marquee investors including Tiger Global, Accel, Elevation Capital, ADQ and Westbridge Capital. Our mission is simple but ambitious: to bring trust, transparency, and delight back into the used car buying experience. With operations across 80+ cities and over a million customers served, were now entering our next phase of growthscaling our platform, deepening customer engagement, and expanding our product ecosystem to cut across the car ownership spectrum. Learn more at www.spinny.com
ROLE OVERVIEW
Spinny is looking for an experienced Content Writer to join our Autocar vertical, focused on creating high quality, engaging, and informative automotive content. The ideal candidate will have strong editorial judgment, deep interest in automobiles, and the ability to translate complex automotive concepts into compelling content for a wide audience.
KEY RESPONSIBILITIES
Create well-researched, engaging, and original content for the Autocar vertical, including articles, reviews, explainers, blogs, and buying guides
Write long-form and short-form automotive content aligned with brand tone and editorial standards
Collaborate with editors, SEO, design, and product teams to deliver high-impact content Ensure accuracy, clarity, and consistency across all content pieces
Optimize content for SEO while maintaining readability and quality
Stay updated with automotive trends, new launches, industry developments, and consumer preferences
Edit and proofread content to maintain high editorial standards and timely delivery
REQUIREMENTS
45 years of proven experience in content writing, preferably in automotive / auto journalism / digital media
Strong command of written English with excellent storytelling and editing skills
Solid understanding of automobiles, car ownership lifecycle, and auto market trends
Experience writing SEO-friendly content and working with digital platforms
Ability to manage multiple projects and meet tight deadlines
Familiarity with CMS tools and basic analytics is a plus
WHAT WE'RE LOOKING FOR
Passion for automobiles and content-driven storytelling
Detail-oriented with a strong editorial mindset
Self-driven, collaborative, and adaptable in a fast-paced environment
WHY JOIN SPINNY
Opportunity to work on a high-impact automotive content platform
Collaborative and growth-oriented work culture
Chance to shape content that influences car-buying decisions at scale
OTHER DETAILS
Mon Fri (Work from office/onsite)
Location Sector 48, Gurugram, Haryana

Keyskills: Content Writing Google Analytics Keyword Research Semrush Search Intent CMS SEM Meta Tags SEO Google Search Console Content Optimization On-Page SEO
About Spinny and Truebil:Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of pre-owned cars, embedding superior technology an...