Digital Marketing Specialist
- Alaric Ventures
- 4 - 7 years
- Mohali, Chandigarh
- 7 days ago
- Email to a friend
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Job Description
Position Overview:
A digital marketing specialist is responsible for planning, executing, optimizing, and managing all digital marketing initiatives across multiple channels. This role involves developing data-driven marketing strategies, overseeing paid campaigns, driving brand presence, generating leads, and analyzing performance metrics to improve ROI.
Key Responsibilities:
- Develop and execute digital marketing strategies across SEO, SEM, paid ads, social media, email, and content.
- Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) for performance and ROI.
- Build and optimize marketing funnels to drive traffic, conversions, and revenue.
- Create and manage lead generation funnels, including landing pages and conversion paths.
- Implement marketing automation for lead generation and nurturing.
- Oversee SEO, keyword research, and content to improve organic visibility.
- Manage social media planning, execution, and performance tracking.
- Monitor website performance using GA4 and other analytics tools.
- Execute email marketing campaigns with segmentation, automation, and A/B testing.
- Track KPIs, analyze performance, and share insights with stakeholders.
- Collaborate with sales to align lead quality and conversions.
- Maintain CRM data and track leads across the funnel.
- Ensure consistent brand messaging and manage online reputation.
- Identify new growth opportunities, tools, and channels.
- Ensure compliance with data privacy and industry standards
Required skills:
- Proven experience in digital marketing.
- Strong knowledge of digital tools and platforms:
- Google Ads / Meta Ads / LinkedIn Ads
- Google Analytics
- Meta Business Manager
- LinkedIn Campaign Manager
- SEO tools (SEMrush, Ahrefs, Moz)
- Email marketing tools (Mailchimp, HubSpot, Zoho)
- Strong understanding of SEO, SEM, PPC, and performance marketing.
- Excellent content strategy and social media management skills.
- Excellent verbal and written communication skills.
- Creativity, attention to detail, and a strong understanding of brand positioning.
- Ability to manage cross-functional teams and multiple projects simultaneously.
Shift timing and working hours:
- Day / Rotational shift
- 5 days working from the office
Benefits and compensation:
- Group health insurance and other benefits.
- The best working culture and growth opportunities.
- Learning opportunities in leading technologies
- Compensation as per Market Standard
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Alaric VenturesLocation(s): Mohali, Chandigarh
Keyskills: Digital Marketing Social Media Marketing Campaign Management SEO PPC Digital Campaigns Email Marketing Online Lead Generation Linkedin Ads Email Campaign Google Ads SMM SMO SEM Funnel Management
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