Digital Marketing Manager
- Source Desk Global
- 5 - 10 years
- Kolkata
- 4 days ago
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Job Description
We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.
Core Responsibilities (SEO + PPC Focus):
SEO (Search Engine Optimization):
- Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
- Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
- Optimize website structure, metadata, internal linking, and content for improved rankings.
- Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
- Manage off-page SEO including high-quality backlink building and outreach campaigns.
- Perform technical audits (site speed, crawlability, indexing, schema, mobile optimization).
- Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
- Stay updated with search engine algorithm updates and implement necessary changes.
PPC (Performance Marketing):
- Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
- Manage Search, Display, Remarketing, and Performance Max campaigns.
- Conduct keyword bidding strategies, audience targeting, and budget allocation.
- Create high-performing ad copies and oversee creative testing (A/B testing).
- Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
- Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
- Continuously improve campaign performance through data-driven insights.
- Manage and scale high-budget campaigns to maximize ROI.
Integrated Marketing & Analytics:
- Align SEO and PPC strategies to maximize overall digital performance and lead generation.
- Optimize landing pages and funnels to improve conversion rates (CRO).
- Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
- Prepare detailed performance reports and dashboards with actionable insights.
- Collaborate with content, design, and development teams for campaign execution.
Client Management (US / North America):
- Handle direct communication with overseas clients (primarily US-based).
- Understand client goals, KPIs, and business objectives.
- Present strategies, campaign performance, and optimization plans.
- Participate in regular client calls, reviews, and strategic discussions.
Key Skills:
- Advanced SEO (On-page, Off-page, Technical SEO)
- PPC / Paid Marketing (Google Ads, Meta Ads, Bing Ads)
- Keyword Research, Competitor Analysis & Search Intent Mapping
- Google Analytics (GA4), Google Tag Manager, Search Console
- Conversion Rate Optimization (CRO)
- Campaign Strategy, Budgeting & ROI Management
- Strong Communication & Client Handling (US Clients)
Required Candidate Profile:
- 510 years of experience in Digital Marketing with strong hands-on exposure to SEO & PPC
- Proven track record of improving organic rankings and scaling paid campaigns
- Experience working with international clients, preferably North American markets
- Strong analytical mindset with data-driven decision-making ability
- Excellent verbal and written communication skills
- Ability to manage multiple campaigns and deadlines efficiently
Preferred Qualifications:
- Google Ads Certification / SEO Certifications
- Experience with tools like SEMrush, Ahrefs, Screaming Frog
- Agency experience is highly preferred
What Were Looking For:
- A performance-driven mindset with a focus on measurable outcomes
- Ability to balance long-term SEO growth with short-term PPC results
- Strong ownership, accountability, and problem-solving approach
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Source Desk GlobalLocation(s): Kolkata
Keyskills: Pay Per Click SMO Ppc Campaigns Website Analysis SEO SEO Analysis Ctr On Page SEO Keyword Analysis Off Page Seo Link Building Keyword Research ROI Social Media Optimization Competitor Analysis SMM Google Webmaster Tools Campaign Strategy Traffic Analysis
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Source Desk Global
Sourcedesk Global (https://www.sourcedeskglobal.com) is one of the fastest-growing IT and Outsourcing solutions company head offices in Toronto and Delivery Center in Kolkata. We are a group of young and energetic professionals with creativity and business ethics. Our customer-centric approach mak...
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