Digital Marketing Manager (SEO) @ Source Desk Global

• Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
  
• Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
  
• Optimize website structure, metadata, internal linking, and content for improved rankings.
  
• Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
  
• Manage off-page SEO including high-quality backlink building and outreach campaigns.
  
• Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
  
• Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
  

Stay updated with search engine algorithm updates and implement necessary changes.

PPC (Performance Marketing):

• Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
  
• Manage Search, Display, Remarketing, and Performance Max campaigns.
  
• Conduct keyword bidding strategies, audience targeting, and budget allocation.
  
• Create high-performing ad copies and oversee creative testing (A/B testing).
  
• Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
  
• Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
  
• Continuously improve campaign performance through data-driven insights.
  
• Manage and scale high-budget campaigns to maximize ROI.
  

Integrated Marketing Analytics:

• Align SEO and PPC strategies to maximize overall digital performance and lead generation.
  
• Optimize landing pages and funnels to improve conversion rates (CRO).
  
• Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
  
• Prepare detailed performance reports and dashboards with actionable insights.
  
• Collaborate with content, design, and development teams for campaign execution.