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Digital Marketing Manager (SEO) @ Source Desk Global

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Source Desk Global  Digital Marketing Manager (SEO)

Job Description

We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.
Requirements Core Responsibilities (SEO + PPC Focus): SEO (Search Engine Optimization):
  • Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
  • Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
  • Optimize website structure, metadata, internal linking, and content for improved rankings.
  • Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
  • Manage off-page SEO including high-quality backlink building and outreach campaigns.
  • Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
  • Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.

Stay updated with search engine algorithm updates and implement necessary changes.


PPC (Performance Marketing):

  • Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
  • Manage Search, Display, Remarketing, and Performance Max campaigns.
  • Conduct keyword bidding strategies, audience targeting, and budget allocation.
  • Create high-performing ad copies and oversee creative testing (A/B testing).
  • Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
  • Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
  • Continuously improve campaign performance through data-driven insights.
  • Manage and scale high-budget campaigns to maximize ROI.


Integrated Marketing Analytics:

  • Align SEO and PPC strategies to maximize overall digital performance and lead generation.
  • Optimize landing pages and funnels to improve conversion rates (CRO).
  • Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
  • Prepare detailed performance reports and dashboards with actionable insights.
  • Collaborate with content, design, and development teams for campaign execution.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: SEO
Employement Type: Full time

Contact Details:

Company: Source Desk Global
Location(s): Kolkata

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Keyskills:   IT services CRO PPC Bidding Google Analytics Analytical Schema Budgeting Digital marketing Client management

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Source Desk Global

Sourcedesk Global (https://www.sourcedeskglobal.com) is one of the fastest-growing IT and Outsourcing solutions company head offices in Toronto and Delivery Center in Kolkata. We are a group of young and energetic professionals with creativity and business ethics. Our customer-centric approach mak...