Senior SEO Executive / Digital Marketing Executive @ Source Desk Global

• Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives.
  
• Conduct competitor backlink analysis to identify opportunities and improve link-building strategies.
  
• Ensure all strategies adhere to white-hat SEO practices and avoid penalties.
  Website Analysis and Performance Tracking
  
• Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console.
  
• Conduct regular backlink audits to ensure the quality and relevance of acquired links.
  Link Building Strategy Development
  
• Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings.
  
• Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach.
  
• Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance.
  Outreach and Relationship Management
  
• Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building.
  
• Foster and maintain strong relationships with external websites, blogs, and communities.
  AI Tools and SEO Optimization
  
• Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting.
  
• Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency.
  Client Communication and Reporting
  
• Serve as the primary point of contact for clients on link-building initiatives.
  

• Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans.
  Team Collaboration and Leadership
  

Work with SEO team. content creators and developers to ensure link-building efforts align with overall SEO and business strategies.

Train and guide team members on link-building techniques and tools.
Skills and Qualifications:

• Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction.
  
• SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console.
  
• AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting.
  
• Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links.
  
• Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights.
  
• Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms.
  
• Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results.
  Preferred Qualifications:
  
• Bachelors degree in Marketing, Business, or a related field.
  
• 5+ years of experience in SEO and digital marketing.
  
• Certifications in SEO or digital marketing are a plus.