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Senior SEO Executive / Digital Marketing Executive @ Source Desk Global

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 Senior SEO Executive / Digital Marketing Executive

Job Description

We are looking for a skilled and experienced SEO Strategy Manager to lead and implement effective SEO strategies. The ideal candidate should have strong expertise in off-page and technical SEO, excellent communication and analytical skills, and the ability to manage end-to-end SEO projects. Experience in utilizing the latest AI tools for research, analysis, and reporting is essential, along with the ability to handle client interactions effectively. Requirements Role & responsibilities
SEO Project Strategy and Execution
  • Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives.
  • Conduct competitor backlink analysis to identify opportunities and improve link-building strategies.
  • Ensure all strategies adhere to white-hat SEO practices and avoid penalties.
    Website Analysis and Performance Tracking
  • Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console.
  • Conduct regular backlink audits to ensure the quality and relevance of acquired links.
    Link Building Strategy Development
  • Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings.
  • Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach.
  • Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance.
    Outreach and Relationship Management
  • Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building.
  • Foster and maintain strong relationships with external websites, blogs, and communities.
    AI Tools and SEO Optimization
  • Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting.
  • Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency.
    Client Communication and Reporting
  • Serve as the primary point of contact for clients on link-building initiatives.
  • Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans.
    Team Collaboration and Leadership

Work with SEO team. content creators and developers to ensure link-building efforts align with overall SEO and business strategies.

Train and guide team members on link-building techniques and tools.
Skills and Qualifications:

  • Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction.
  • SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console.
  • AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting.
  • Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links.
  • Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights.
  • Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms.
  • Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results.
    Preferred Qualifications:
  • Bachelors degree in Marketing, Business, or a related field.
  • 5+ years of experience in SEO and digital marketing.
  • Certifications in SEO or digital marketing are a plus.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: SEO
Employement Type: Full time

Contact Details:

Company: Source Desk Global
Location(s): Kolkata

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Keyskills:   Relationship management Analytical skills Skill development Senior SEO Executive Client interaction Link building Research analysis Strategy development Client management Digital Marketing Executive

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Source Desk Global

Sourcedesk Global (https://www.sourcedeskglobal.com) is one of the fastest-growing IT and Outsourcing solutions company head offices in Toronto and Delivery Center in Kolkata. We are a group of young and energetic professionals with creativity and business ethics. Our customer-centric approach mak...