Inside Sales/Growth Marketing Manager
- IT
- 8 - 12 years
- Pune
- 18 hours ago
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Job Description
Role & responsibilities
This role is responsible for:
- Designing structured multi-channel B2B acquisition funnels
- Building and executing email and nurture campaigns
- Developing vertical-specific content assets and landing pages
- Maintaining attribution and funnel integrity
- Converting engagement into qualified discovery meetings
- Generating measurable pipeline value
Initial priority verticals include Outdoor Hospitality, Boutique Fitness, and Financial Services, with expansion into additional verticals as business objectives evolve.
This is a revenue role. Success is measured by qualified meetings, opportunities created, and pipeline generated not activity alone.
1. ICP Definition & Vertical Strategy
- Develop structured Ideal Customer Profile (ICP) frameworks by vertical.
- Define firmographic, operational, and behavioral targeting criteria.
- Build and refine target account lists aligned to business priorities.
- Identify buying triggers and engagement signals.
2. Funnel Architecture & Campaign Strategy
- Design and implement structured, multi-channel B2B acquisition funnels.
- Develop gated content strategies aligned to vertical pain points.
- Build structured experimentation plans across messaging and sequencing.
Maintain segmentation, tagging, and UTM discipline to ensure attribution accuracy.
3. Content & Conversion Infrastructure Activity KPIs
- Conceptualize and produce long-form assets (e-books, guides, playbooks, PDFs).
- Develop high-converting landing pages aligned to defined ICP pain points.
- Align messaging to business outcomes tied to core service offerings.
- Optimize conversion rates across content and landing environments.
4. Email Marketing & Automation
- Own email marketing platform execution.
- Build and optimize multi-step nurture and drip campaigns.
- Develop automated workflows triggered by engagement activity.
- Maintain list hygiene, segmentation accuracy, and tagging standards.
- Monitor and improve open, reply, and engagement rates.
5. Meeting Generation & Qualification Use:
- Qualify prospects against defined ICP and structured qualification criteria (budget, authority, need, timeline).
- Convert inbound engagement into qualified discovery meetings.
- Execute targeted outbound follow-up for warm leads (calls, LinkedIn, email).
- Ensure all positive engagement is followed up within 1 business day.
- Maintain accurate CRM records including activities, stages, and next steps
6. Pipeline & Revenue Contribution
- Generate qualified pipeline aligned to revenue targets.
- Deliver meetings that meet defined qualification standards.
- Participate in weekly pipeline reviews and monthly performance assessments.
- Refine strategy based on conversion data and opportunity quality.
- Generate qualified pipeline aligned to revenue targets.
- Deliver meetings that meet defined qualification standards.
- Participate in weekly pipeline reviews and monthly performance assessments.
- Refine strategy based on conversion data and opportunity quality.
7. Activity Expectations
Daily Targets
- 2030 inbound/content engagement touches
- 2025 outbound calls (primarily warm follow-up)
- 4060 emails (nurture + targeted outreach)
- 3045 LinkedIn touches
- 100% CRM logging same day
Weekly Targets
- 58 qualified discovery meetings booked
- 35 new qualified opportunities created
- 5075 unique accounts engaged
- 80% adherence to activity targets
8. KPIs & Performance Metrics
Activity Metrics
- Calls/day
- Emails/day
- LinkedIn touches/day
- Content engagement volume
- % adherence to activity benchmarks
Conversion Metrics
- Content download conversation rate
- Email open and reply rate
- Conversation meeting set rate
- Meeting show rate
- Closer acceptance rate
Pipeline Metrics
- New pipeline value generated per month
- Opportunities created per week
- Win-rate on sourced opportunities
- Revenue contribution from sourced pipeline
Targets will be finalized after a 3060 day baseline period.
Preferred candidate profile
- 812 years of B2B growth marketing and/or inside sales experience
- Proven success scaling digital lead funnels
- Hands-on experience with email automation platforms
- Demonstrated ability to build multi-step nurture sequences
- Experience developing high-converting landing pages
- Experience creating long-form thought leadership assets
- Strong understanding of UTM tracking, segmentation, and attribution frameworks
- Experience supporting consultative or high-ticket B2B sales cycles preferred
- Strong CRM discipline
- Comfortable working US shifts
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: AffinityXLocation(s): Pune
Keyskills: email marketing Lead generation growth marketing Inside Sales Landing Page Demand Generation
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AffinityX is the white label creative and marketing services partner behind the biggest names in local marketing. Since 2000, we have helped companies create and grow their local marketing revenue streams. We are the secret weapon of the world's best media companies, local agencies, marketing serv...
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