Manager Growth SEO
- People Group
- 2 - 7 years
- Mumbai
- 15 days ago
- Email to a friend
- Report this job
Job Description
Help Millions Find Their Match Starting with Finding Us.
At Shaadi.com, organic isnt a channel. Its how people discover love.
Were looking for a SEO Growth leader who can make sure that when someone searches for companionship, commitment, or a life partner we show up first, strongest, and smartest.
Role Summary
Organic is not a channel. Its discovery, trust, and revenue.
Were looking for a hands-on Organic Growth leader to own Search, App Store, and AI discoverability end-to-end driving traffic, installs, registrations, and measurable revenue impact.
This role blends SEO + ASO + AI visibility + CRO + Authority building into one unified growth engine.
What Youll Own
1. Organic Growth Strategy (Web + App)
- Build and execute the organic roadmap across web and app.
- Translate search intent into high-conversion landing ecosystems.
- Identify cultural and relationship trends convert into ranking opportunities.
- Drive traffic that converts, not vanity metrics.
2. Technical SEO Excellence
- Crawlability, indexation, schema, Core Web Vitals.
- Scalable content architecture built on intent clusters.
- Dominate high-intent matchmaking and relationship keywords.
3. Authority & Digital PR
- Strengthen domain authority through strategic backlinks and PR.
- Manage agencies with performance-driven KPIs.
- Align brand narrative with discoverability.
4. App Store Optimization (ASO)
- Own metadata, keyword strategy, creatives, and experiments.
- Improve install registration conversion rates.
- Build a predictable organic acquisition engine.
5. AI Discoverability & ORM
- Improve presence across AI answer engines (ChatGPT, Gemini, AI Overviews).
- Shape how AI platforms reference and recommend the brand.
- Lead ORM across search and AI surfaces.
6. Experimentation & Analytics
- Run structured CRO experiments (CTR, funnel, conversion).
- Track: Traffic, Rankings, Authority, AI Visibility, Revenue impact.
- Build dashboards using GA4, GSC, App Store Connect, Play Console.
What Were Looking Fors
- 510 years in SEO / Organic Growth with strong ownership.
- Proven record of scaling organic traffic tied to revenue.
- Deep technical SEO expertise.
- Hands-on ASO experience with measurable results.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: People GroupLocation(s): Mumbai
Keyskills: App Store Optimization SEO Aso
Similar positions
People Group
Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in