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Associate Director of Sales - B2C Field Sales || Permanent Role @ Solarsquare Energy

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 Associate Director of Sales - B2C Field Sales || Permanent Role

Job Description

SolarSquare is hiring for Associate Director of Sales - B2C Field Sales in INDORE


Share your updated CV on whatsapp- 8881551***


Status: Full Time Work from Office 5 days

Hours: Monday Friday, 10:00 AM to 6:30 PM IST


Role Overview


As the Assistant Director of Sales, you will lead a large, fast-scaling B2C field sales team across multiple cities. You will be responsible for revenue targets, market expansion, sales operations, and building a high-performance culture. You'll work closely with the leadership team to define go-to-market (GTM) strategies, design customer acquisition funnels, and create a data-driven, customer-obsessed sales engine. This is a senior leadership role with high autonomy, ownership, and impact.


Key Responsibilities


Sales Strategy & Execution

  • Design and execute regional GTM strategies to drive revenue growth across assigned geographies.
  • Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
  • Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.

Team Leadership & Development

  • Lead and inspire a 100+ member field sales team across Central Maharashtra.
  • Build scalable structures and governance mechanisms for daily reviews, incentive alignment
  • Mentor City Managers and Team Leaders to grow into strong second-line leadership.
  • Develop training programs and sales enablement strategies to improve productivity and skill levels.

Customer Centricity & Process Excellence

  • Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
  • Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
  • Monitor sales funnel metrics to identify bottlenecks and implement process improvements.
  • Own NPS and customer satisfaction KPIs for the zone.

Business Intelligence & Market Insights

  • Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
  • Leverage data dashboards and CRM reports to track team performance and sales funnel health.
  • Present monthly business reviews and insights to senior leadership.

Cross-Functional Collaboration

  • Work with marketing to launch localized campaigns and optimize lead generation.
  • Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
  • Collaborate with Product and Tech to provide frontline feedback for new features or tools.

Must-Have Qualification


  • 8+ years of B2C sales experience, preferably in fast-growing startups or consumer industries

(e.g., solar, FMCG, telecom, mobility, fintech).

  • Proven track record of managing and scaling large field teams (30+ people).
  • Demonstrated ability to drive revenue and build operations in multiple cities.

Interested candidates may share your CV whatsapp 8933081***

Job Classification

Industry: Power (Solar)
Functional Area / Department: Sales & Business Development
Role Category: Retail & B2C Sales
Role: Sales Head (B2C)
Employement Type: Full time

Contact Details:

Company: Solarsquare Energy
Location(s): Indore

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Keyskills:   B2C Sales Direct Sales Field Sales B2C Field Sales

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Solarsquare Energy

SolarSquare Energy Pvt. Ltd. is one of India's leading residential solar companies, committed to making clean energy accessible and affordable for every home. With a strong focus on innovation, quality, and customer satisfaction, SolarSquare designs and installs rooftop solar systems across the coun...