Braze Campaign & Marketing Operations Specialist
- WIPRO
- 7 - 10 years
- Hyderabad
- 2 months ago
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Job Description
Role OverviewThe Braze Campaign & Marketing Operations Specialist will own execution, optimization, and operational governance of Pelotons customer communications. This role enables marketing self-service, accelerates campaign delivery, and ensures accurate, compliant, and scalable execution across all Braze-driven channels.Key ResponsibilitiesCampaign Execution & Support
- Build, test, and launch time-sensitive Braze campaigns and canvases in close partnership with marketing
- Translate marketing requirements into accurate targeting, messaging logic, and orchestration within Braze
- Support peak-volume periods with rapid turnaround and operational precision
Reusable Components & Self-Service Enablement
- Design and maintain reusable dynamic content blocks to support modular, scalable campaigns
- Collaborate on the transition from Stencil to Crafty, ensuring smooth automation and reduced manual effort
- Contribute to the self-service roadmap by identifying friction points and proposing improvements
Data, Identity & Consent Management
- Ensure customer attributes flowing into Braze via HighTouch are accurately reflected and usable for campaigns
- Manage identity resolution challenges within Braze, including duplicate profile detection and merging
- Operate and maintain the Braze preference center and GDPR workflows, including data deletion requests
Operational Monitoring & Incident Management
- Monitor deliverability, targeting accuracy, and message health post-launch
- Identify and remediate incidents such as incorrect audience targeting or message configuration
- Establish guardrails and quality checks to prevent repeat issues
Collaboration & Ways of Working
- Work closely with marketing, analytics, and Pelotons technical architects
- Operate within two-week sprint cycles aligned to a shared roadmap
- Provide ongoing input into automation and process improvements
Reporting & Experimentation
- Partner with analytics teams to ensure campaign performance data is correctly captured and available in Looker
- Support A/B testing by configuring experiments and validating data capture in Braze
Required Skills & Experience
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Campaign ManagerEmployement Type: Full timeContact Details:
Company: WiproLocation(s): Hyderabad
Keyskills: Marketing Automation Campaign Management Braze
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