Content & Product Marketing Manager/Specialist
- Cirruslabs
- 3 - 8 years
- Hyderabad
- 4 days ago
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Job Description
Own the content strategy across blog, website, LinkedIn, newsletter, and campaigns.
Create high-quality content: thought leadership, product explainers, case studies, guides, landing pages, and social content.
Partner with internal experts to translate insights into crisp, compelling narratives.
Build an editorial calendar that supports GTM goals and drives measurable engagement.
Product Marketing
Own positioning and messaging for key services and offerings clear, differentiated, and aligned to ICP pain points.
Develop personas, use cases, and value propositions that reflect real customer workflows.
Produce product one-pagers, pitch decks, FAQs, feature briefs, and sales enablement assets.
Support launches by coordinating messaging, content, and cross-functional readiness.
Sales Enablement
Equip sales and revenue teams with battlecards, competitive briefs, talk tracks, and objection handling.
Gather customer and prospect insights to sharpen messaging and improve conversion.
Analyze win/loss trends and feedback to refine positioning and strengthen GTM performance.
Market & Customer Insights
Conduct ongoing market, competitor, and ICP research to inform strategy and content.
Turn customer interviews and feedback into insights that influence messaging and product direction.
Monitor GTM performance to understand what content and narratives drive intent and pipeline.
What You Bring
36 years of experience in content marketing, product marketing, or similar roles.
Required: B2B SaaS experience; ideally in Cybersecurity, GRC, Compliance, or adjacent markets.
Strong writing skills. You can break down complex topics simply and compellingly.
Experience developing personas, value props, and product narratives. Ability to collaborate deeply with product, sales, and leadership teams.
High ownership mindset and the ability to manage multiple projects simultaneously.
A curiosity for customer problems and how GTM systems actually work.
Why This Role Matters
This isn't a "write more content role, it's a strategic one. You'll sit at the intersection of storytelling, product truth, and GTM alignment, directly shaping how customers understand us, how sales positions us, and how the market sees our brand.
Job Classification
Industry: Recruitment / StaffingFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: CirruslabsLocation(s): Hyderabad
Keyskills: B2B SAAS Content Marketing Product Marketing B2B SAAS GRC Cybersecurity Governance Content Writing Content Strategy
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We are CirrusLabs. Our vision is to become the world's most sought-after niche digital transformation company that helps customers realize value through innovation. Our mission is to co-create success with our customers, partners and community. Our goal is to enable employees to dream, grow and make...
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