Marketing Manager
- Sigma AVIT
- 5 - 10 years
- Bengaluru
- 3 months ago
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Job Description
Marketing Manager
Job Description:
The Marketing Manager will be responsible for driving brand visibility, generating qualified leads and positioning the organization as a trusted Audio-Visual (AV) and Unified Communication (UC) solutions provider. This role requires a balance of strategic thinking and hands-on execution, ensuring marketing efforts directly support business growth and sales objectives.
Core Responsibilities
- Strategic Marketing & Positioning
- Define and implement marketing strategies aligned with business goals.
- Strengthen the companys brand as a leading AV/UC system integrator.
- Analyze competitors and identify differentiators.
- Lead Generation & Sales Enablement
- Develop and execute marketing campaigns (digital + offline) to generate qualified leads.
- Support the sales team with pitch decks, case studies and account-specific marketing.
- Track and optimize lead conversion metrics.
- Digital & Content Marketing
- Manage the companys website, SEO, SEM, LinkedIn and other digital channels.
- Develop blogs, whitepapers, demo videos and customer case studies.
- Run webinars, newsletters and thought-leadership campaigns.
- Customer & Market Engagement
- Organize demos, workshops, and industry events to showcase solutions.
- Capture and promote client success stories through testimonials and videos.
- Work with the service team to design customer retention and upselling campaigns.
- Partner & OEM Marketing
- Collaborate with OEM partners for co-marketing activities.
- Leverage Marketing Development Funds (MDF) and partner programs.
- Position the company as a preferred and certified partner with OEMs.
- Event & Industry Presence
- Manage participation in InfoComm India, AVIXA events, and enterprise tech expos.
- Organize roundtable and CXO connect events with target industries.
- Data & Performance Tracking
- Measure and report on marketing KPIs (leads generated, digital reach, CAC, ROI).
- Optimize campaigns based on analytics and feedback.
Job Classification
Industry: MiscellaneousFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Sigma AVITLocation(s): Bengaluru
Keyskills: Content Creation Digital Branding Content Marketing Marketing Campaigns Social Media Marketing
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Sigma AVIT
We, Sigma AVIT, are an Audio-Visual Systems Integration company headquartered in Bangalore, India. An institution pioneered by Technocrats in 2008 with a cumulative experience of 4 decades in the AV industry.Our goal is to be one of the top System Integration companies in the country. We hav...
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