Website Specialist
- Randstad Digital
- 5 - 8 years
- Hyderabad
- 8 months ago
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Job Description
Shift:
- 1 PM to 10 PM
RESPONSIBILITIES:
- Responsible for creating, formatting, updating, and publishing web content including pages, case studies, blog articles, and landing pages on Drupal and Django content management systems.
- Perform regular audits of website performance, identify issues related to site structure, crawlability, mobile usability, and user experience.
- Implement technical SEO recommendations provided by the SEO specialist (e.g., metadata updates, schema, 301 redirects, hreflang tags).
- Ensure correct indexing, sitemap updates, and robots.txt management.
- Optimize page speed, mobile responsiveness, and Core Web Vitals performance.
- Maintain consistency in page layouts, templates, design standards, and brand guidelines across regions.
- Ensure web accessibility and compliance with global web standards (e.g., WCAG, GDPR).
- Manage multilingual page creation in collaboration with translation teams.
- Support website enhancements based on user experience (UX) data and heatmaps (e.g.,CrazyEgg, Hotjar).
- Coordinate A/B tests for website layouts or landing pages in collaboration with the marketing and SEO teams.
- Continuously look for opportunities to improve navigation, CTAs, and lead capture forms.
- Assist in setting up and maintaining tracking tags (GTM, GA4, HubSpot forms, etc.).
- Provide the SEO and digital marketing teams web performance data upon request
- Monitor traffic anomalies and flag issues early (sudden traffic drops, 404 spikes, etc.).
- Proficient in building and optimizing landing pages using HubSpot.
- Document web processes, workflows, and best practices for internal knowledge sharing
- Ensure that website content supports client & talent acquisition goals, employer branding, and lead generation campaigns globally.
- Perform quality assurance (QA) checks for links, forms, layouts, and responsive design before publishing new content.
- Maintain and enforce web governance standards, including content workflows, publishing rights, and version control.
SKILLS:
- CMS Experience with HubSpot, Django, WordPress or Drupal
- SEMrush, Google Search Console
- HTML/CSS & Basic JavaScript
- Google Analytics, Hotjar, HubSpot Analytics, and Google Tag Manager
EXPERIENCE REQUIRED:
- Bachelors degree or equivalent, with 5+ years of experience in website management or digital marketing, ideally within a B2B or technology-focused environment.
- Hands-on experience creating and optimizing landing pages, particularly using HubSpot & CMS tools.
- Familiarity with SEO principles and implementing on-page optimizations for improved search performance.
- Understanding of HTML, CSS, JavaScript basics, and CMS platforms (e.g., WordPress, Drupal, HubSpot CMS).
- Experience with website performance optimization and UX best practices.
- Strong attention to detail, with a commitment to delivering high-quality, error-free content and code.
- Ability to multitask and thrive in a fast-paced, collaborative environment.
- Strong communication and organizational skills, with a proactive and solution-oriented mindset.
- Prior involvement in website redesigns or migrations with a focus on maintaining SEO integrity and user experience.
- Experience working in B2B tech or enterprise environments is a plus.
- Background in managing web tracking and tagging using tools such as Google Tag Manager is advantageous.
Job Classification
Industry: Recruitment / StaffingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Randstad DigitalLocation(s): Hyderabad+ View Contact
Keyskills: Drupal Web Content Management Content Management Website Management CMS Drupal Cms Content Management System Tools Digital Content
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