Senior Digital Marketing Specialist - GrayCell Technologies @ Graycell Technologies

Senior Digital Marketing Specialist - GrayCell Technologies Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance SEO rankings, boost brand visibility, and drive lead generation.
• Stay updated on the latest SEO algorithms and best practices for on-page and off-page optimization.
• Conduct in-depth research on industry trends, target audiences, and competitor strategies.
• Collaborate with design and development teams to optimize website content and create engaging user experiences.
• Manage and grow the company s social media presence across platforms by developing engaging content and creating strategies to foster community interaction.
• Create visually compelling marketing assets using tools like Canva or other design software.
• Develop and present tailored SEO and marketing proposals to clients, aligning strategies with their business objectives.
• Maintain strong client communication, ensuring project objectives are met, and providing ongoing updates and recommendations.
• Analyze and report on SEO performance, providing actionable insights and optimizing campaigns for continuous improvement.

• 5-6 years of proven experience in digital marketing, SEO, and social media management, preferably in a SaaS environment.
• Deep understanding of on-page and off-page SEO strategies, with a focus on staying up-to-date with evolving search engine algorithms.
• Experience with content creation tools such as Canva, or other image/design software.
• At least 1-2 years of experience in client communication and relationship management.
• Solid experience in working with design and development teams to create seamless marketing campaigns.
• Strong research skills, able to identify trends, target audiences, and competitor insights.
• Proven ability to prepare SEO reports and marketing proposals, presenting them to clients with actionable recommendations.