Digital Marketing Manager
- Primera Medical
- 15 - 20 years
- Hyderabad
- 4 days ago
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Job Description
Job Title: Digital Marketing Manager
Location: Hyderabad
Experience Required: 15--20 Years
Department: Marketing
Job Summary:
We are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies. The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space.
Role & responsibilities
- Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.
- Campaign Leadership: Lead end-to-end digital campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.) to drive traffic, engagement, and conversions.
- SEO & SEM Management: Oversee SEO/SEM strategies to improve organic visibility and paid search performance.
- Content Strategy: Guide the creation of high-quality content including blogs, videos, infographics, and email newsletters tailored to healthcare audiences.
- Analytics & Reporting: Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership.
- Team Leadership: Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability.
- Budget Oversight: Manage digital marketing budgets, ensuring optimal allocation and cost-efficiency across campaigns.
- Website Optimization: Drive UX and CRO improvements through audits, A/B testing, and technical SEO enhancements.
- Social Media Management: Oversee brand presence across social platforms, ensuring consistent messaging and engagement.
- Email Marketing: Design and execute targeted email campaigns to nurture leads and retain customers.
- Stakeholder Collaboration: Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives.
- Agency & Vendor Coordination: Manage relationships with external agencies, influencers, and media partners.
- Compliance & Branding: Ensure all digital activities adhere to healthcare regulations and maintain brand integrity.
- Innovation & Trends: Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness.
- Leadership Communication: Provide regular updates and strategic recommendations to senior management and stakeholders.
Please share your resumes at yr******u@pr************e.com.
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Primera MedicalLocation(s): Hyderabad
Keyskills: Digital Marketing Online Marketing Social Media Marketing
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