Regional Marketing Manager
- The Muthoot Group
- 2 - 7 years
- Hyderabad
- 11 months ago
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Job Description
Role & responsibilities
- Regional Marketing Activity
- Branch Visibility Management
- New Branch Support
- Weak Branch Support
- B2C Management
- MIS Management
Job Description:-
- Regional Marketing Activity
Responsible for % increase in business through marketing activities planned & executed for the branches of
various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing
activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
- Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not
relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up
keeping liaising through Admin
- New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New
loans from new customers (at the branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
- Weak Branch Support
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.
Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
- B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
- MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion
Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
Kindly share
- Regional Marketing Activity
- Branch Visibility Management
- New Branch Support
- Weak Branch Support
- B2C Management
- MIS Management
Job Description:-
- Regional Marketing Activity
Responsible for % increase in business through marketing activities planned & executed for the branches of
various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing
activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
- Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not
relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up
keeping liaising through Admin
- New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New
loans from new customers (at the branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
- Weak Branch Support
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.
Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
- B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
- MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion
Activity & Melas etc
Productivity and cost effective analysis
Kindly share your updated cv to re*******o@mu*********p.com
Role: Marketing ManagerIndustry Type: BankingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducationUG: Any GraduateKey SkillsSkills highlighted with are preferred keyskillsOffline MarketingBtlBrand MarketingBrand ActivationBrand ManagementMarketing ManagementAtl
About company
Muthoot Finance Ltd is an Indian financial corporation and the largest gold loan NBFC in the country.[4] In addition to financing gold loans, the company offers other forms of loans, insurance and money transfer services, and sells gold coins. The company is headquartered in Kochi, Kerala and operates over 5000 branches throughout the country. Outside India, Muthoot Finance is established in the UK, the US, and the United Arab Emirates.
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Job Classification
Industry: BankingFunctional Area / Department: Marketing & Communication, Role Category: MarketingRole: Marketing ManagerEmployement Type: Walk-insContact Details:
Company: Muthoot FinanceLocation(s): Hyderabad
Keyskills: Brand Campaigns Btl Brand Marketing Brand Activation Brand Promotion Brand Positioning
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The Muthoot Group
Company Profilemuthoot finance ltd Muthoot Finance Ltd. is an Indian financial corporation and the largest gold loan NBFC in the country. In addition to financing gold transactions, the company offers foreign exchange services, money transfers, wealth management services, travel and tourism servic...
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