ProfileJob Title
Marketing (ATL & BTL Activities)Department
MarketingLocation/Unit
Positions Reports toManager-Marketing/FDKey RelationshipsInternal: All Functional HOD
External: VendorsMain Objective of the Role
Conceptualizing and implementing BTL activities to communicate brand presence & increase footfalls / generate leads to the unit. Key Responsibilities
Reporting to the unit Facility Director & doted reporting to the corporate PR & Branding Head.
Conceptualizing and implementing BTL activities to communicate brand presence & increase footfalls / generate leads to the unit.
Activations in residential welfare association.
Activations in schools & colleges.
Activation in commercial spaces.
Close co-ordination with corporate creative teams on requirements of unit level collaterals.
Close coordination with in-house doctors & PR agencies for articles / journals / blogs.
Brand promotional activity.
In-house patient engagement activities like- Baby Shower etc.
Work with doctor referral marketing team, by taking part in the arranged events and by supporting with required marketing collaterals as and when required.Major Job Qualifications / Specific SkillsRequired Education:
Any GraduateExperience
0-3yrs experience Marketing-BTL & ATL Activities
Knowledge and Specific Skills
Event Management/Good Organizing and coordination skillsRequired Critical Behavioral Competencies
Candidate can call @ 7986094*** (HR)

Keyskills: Marketing Healthcare Marketing Mba Marketing Hospital Marketing