Digital Marketing Manager
- Optisol Business
- 3 - 6 years
- Chennai
- 23 days ago
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Job Description
What We Look For in You
Strong understanding of SEO, PPC, social media, email marketing, and CRO. Proven ability to plan and execute multi-channel digital campaigns with measurable ROI. Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, HubSpot AI, etc.). Experience in ABM and partnership/channel marketing. Excellent communication skillsability to convert technical concepts into clear business value. Cultural adaptability to manage campaigns across India, U.S., and Europe.
What Youll Be Doing
- Run multi-channel campaigns (search, social, email, PPC, display) focused on lead generation & conversion. Build blogs, white papers, case studies, and videos to position Scanflow.ai as an industry leader. Optimize content for traditional and AI-powered search engines (LLMs).
- Use AI tools for predictive analytics, automation, personalized campaigns, and chatbot-based lead engagement. Identify high-value accounts, create tailored ABM campaigns, and measure pipeline impact. Collaborate with MES, ERP, and QMS providers for co-marketing and ecosystem expansion. Track campaign performance, optimize continuously, and share actionable insights. Ensure campaigns adhere to pharmaceutical, food, and regional compliance standards.
What Youll Bring to the Table
- 3-6 years of B2B digital marketing experience in technology, industrial automation, or logistics. Strong expertise in SEO, PPC, social media, and marketing automation platforms (HubSpot, Marketo, Mailchimp). Experience running ABM programs and partner-led marketing. Certifications in Google Ads/Analytics preferred.
- Analytical, growth-driven mindset with proven success in campaign optimization. Prior experience marketing enterprise SaaS or AI-driven products is a plus.
Core Benefits Youll Gain
Opportunity to drive global campaigns across India, U.S., and Europe. Exposure to cutting-edge AI-driven marketing automation tools. Competitive salary with performance-based incentives. Career growth opportunities in a fast-scaling AI SaaS company. Collaborative work environment with a flexible culture.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Optisol BusinessLocation(s): Chennai+ View Contact
Keyskills: Global marketing PPC ERP Email marketing Social media Pharma Analytical SEO Digital marketing Logistics
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Optisol Business
OptiSol is a full services digital solutions provider. We deliver digital solutions through AI enabled web and mobile applications to Enterprises and Start-ups worldwide. People and Culture are our greatest differentiators. We are growing stronger with 200+ team focused on new age software ...
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