Area Sales Manager or ASE
- Karamsthal
- 5 to 10 Yrs
- Multi-City, India
- 1 year ago
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Job Description
Designation: Area Sales Manager (General Trade)
Experience: 5-7 years
Candidates only from FMCG, COSMETIC & HOMECARE industries are preferred.
Job description
Key Requirements:
- Candidate must have minimum 3 years experience working as Area Sales Manager (FMCG, Cosmetic & Homecare industries only) in Whole markets.
- Accountable for driving P&L in the assigned territory.
- Candidate must have hired & handled a team of ISR, SO, TSR etc.
- Candidate should have a strong marketing network with retail level geographical knowledge of the areas.
- Leadership quality to handle the Sales Team and Channel Partners.
- Ability to analyses Business Target and Planning to Achieve the same
- Should be familiar with SFA applications & must have good knowledge of excel & PowerPoint.
Key Responsibilities:
Area Business Planning
- Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining road-map for target achievement
- Develop road-map to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans
- Provide inputs for manpower planning for Sales Executives and Sales Officers
Sales Planning & Operations
- Deploy Sales Strategy for the area by maximizing revenue achievement through the defined mix of different Sales Channels.
- Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales && Distribution infrastructure
- Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors.
- Handle the New Product Launches with excellence to achieve the desired results.
- Guide team in building relationships with channel partners; proactively participate in building long term relationships with critical partners
- Plan & manage the fund flow of the assigned territory with time realization of receivables within the credit limit.
- Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation
- Plan & execute the ATL/BTL marketing activities in the assigned territory within the allotted budget.
- Drive visibility initiatives and trade promotions in line with the marketing plan of the company.
- Plan, drive && handle implementation of applicable trade promotions for the territory as per guidelines from ZSM.
- Track competitors' field activities and identify ways to counter them
- Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner
Operational Excellence
- Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales & Operations discipline, Sales Force automation, etc. across the area
- Oversee timely submission of required data to the Sales Manager on a monthly basis - sales monthly reports, distributor claims, team expenses etc.
Team Management
- Drive a culture of performance among-est subordinates - set goals, review and manage
- performance, guide and counsel and provide feedback on performance so as to ensure a
- motivated and committed team.
- Develop the capabilities to take on higher responsibilities while performing the given/in-charge
- responsibilities at various levels within the functions.
- Drive adequate training of sales teams to meet the requirements of the role and be able to
- handle market dynamics.
If you are interested in this position or want to know more, please call/WhatsApp +91-hidden_mobile. Thanks
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&B
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Area Sales Manager or ASE
Contact Details:
Company: Jmd Services. HiringLocation(s): Multi-City, India
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Keyskills: marketing tso sales asm territory sales area sales management tsi so sales officer ase area sales executive
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