Actively engage with potential & current customers through various interaction media (online) by launching campaigns
maximising ROI & effectiveness.
Run SEO, PPC and Social Ad programs
Generating campaign ideas to promote our offerings and generating leads through the same.
Assist in Inbound and outbound marketing activities content development, content optimization, advertising and
event planning
Monitor emerging industry trends and stay up-to-date of search algorithms, indexing and data modelling
Reach the target audience through planning and execution of ideas across channels social media, email, and digital
channels
Convey market intelligence and customer feedback to develop improved promotions & programs
Research competitive products by identifying and evaluating product characteristics, market share, pricing and
advertising
Effectively speak and write in English, Hindi and southern regional languages
Work on onsite web optimization (Wordpress) along with writing blogs and other content (Email, one pager etc.,)
Run, review and analyse when needed for Exec team, sales, finance and business development
Other marketing related duties as assigned