Product Marketing Executive
- NetScore
- 4 - 6 yrs
- Hyderabad
- 7 years ago
- Email to a friend
- Report this job
Desired Candidate Profile
Why NetScore?Be part of a rapidly growing global NetSuite practice and transform your career! NetScore has been awarded Oracle NetSuite Partner of the Year at Suite world 2018 for the Vertical Alliance Wholesale/Distribution. NetScore is a one-stop solution shop for NetSuite Retail, Wholesale distribution and Manufacturing verticals.
From helping customers with ERP/e-Commerce implementations, system integration, scripting and value added solutions, NetScore has a proven track record of delivering high-quality results for its customers. NetScore is a Suite Cloud Developer Network (SDN), Commerce Agency Program (CAP) partner and an award winning Alliance Partner with Oracle NetSuite. NetSuite is transforming business around the globe by providing a cloud-based, unified system that delivers unprecedented capabilities to drive business forward. As a product marketing manager, you are responsible for making our products fly-off the shelf.
This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isnt guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our concerned teams to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our products value proposition in a way that resonates and clearly articulates how we solve our buyers problems. You are obsessed with tracking performance, and have the data to prove whats working and what isnt.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels and Key stake holders to develop product positioning and messaging that resonates with our target buyer personas, its a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
KEY RESPONSIBILITIES :
Market intelligence:
Be the expert on our buyers, who are they, how they buy and their key buying criteria.
Understand the competitive landscape be an expert on our competition and how they are positioned.
He/ She Should able to build content for brochures, websites, blogs, demo/promo videos ,
Should plan and execute Public Relations (Press Releases, Thought Leadership)
Must process excellent skills at Content Management (developing business proposals, product & service marketing collateral's, Newsletters, Flyers, etc.)
Must have prior experience of in preparing in building marketing plan/collateral for IT business/Product based organization.
Collaborate with product management and other key stack holders to develop product positioning and messaging that resonates with our target buyer personas.
Sales & Marketing support (Lead generation through various digital channels including Social Media, company websites, email campaigns, etc.)
Understand and document our buyers process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
Plan the launches of NetScore-new products and releases of existing products and manage the cross-functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Understand and support our sales channels train and work along with them on the problems we solve for our buyers and users, develop internal tools and external collateral and teach them how and when to use it.
Contact Details:
+ View Contact
Keyskills: business development marketing programs sales lead generation product management product marketing product positioning marketing management product strategy campaigns Software Sales it sales
Fraud Alert to job seekers!
₹ 3,50,000 - 7,50,000 P.A
Similar positions
NetScore
NetScore Technologies Pvt. Ltd. Why NetScore? Be part of a rapidly growing global NetSuite practice and transform your career! NetScore has been awarded Oracle NetSuite Partner of the Year at Suite world 2018 for the Vertical Alliance Wholesale/Distribution. NetScore is a one-stop solution sh...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in