Relationship Manager Metro
- Aditya Birla Group
- 0 to 2 Yrs
- Hyderabad
- 3 years ago
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Job Description
Dear Candidate,Greetings of the day!
We are Hiring for,
Relationship Manager Metro
location - Hyderabad- Fresher/ 1 to 2 years of experience in sales (financial products)- CTC Upto 6L
Function- Retail Sales
Department- Sales & Distribution
Reporting To - Branch Head
Superiors Superior - Regional Head Retail Sales
Unit -Birla Sun Life AMC Ltd.
Location- Metro
Business Asset Management Company
1) Job Purpose
Responsible for managing IFAs/BANKs/ NDs and achievement of the sales
target expected from those set of distributors.
To ensure attainment of maximum market share from these set of IFAs/BANKs/
NDs
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on
Funtions Remarks
1. Equity Net
Sales Approx 100 Cr.
A Debt Net Sales Approx 75 Cr.
B PMS Net Sales Approx 10 Cr
2. Amount of new
SIPs Approx 3 Cr
3. New folios
added Approx 5000
4. POS
activisation Atleast 60 %
3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the
Unit/Zone
Organisation Context
Job Context
Retail is an equally important arm of the MF business as compared to
institutional. It helps the AMC garner equity assets, which is the most profitable
asset in this business. It also helps in increasing the reach and penetration of
various products across various geographies. There are multiple channels
involved in this set up; namely IFA, ND, PCG & Banking. Retail expansion is
another critical parameter for success in increasing reach. Apart from
generating sales from existing POS, creating new POS to increase distribution
base is an important element of the retail business.
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Job Description
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3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the
Unit/Zone
Key challenges
1. Activation One of the most important aspects of the IFAs/BANKs/ NDs
channel is to increase activation of the POS i.e. maximum POS selling
our product. With every Relationship Manager managing a large number
of relationships, to be able to reach out to them to ensure that they
remain consistently active with us is a challenge.
2. High Market Share Creating top of the mind recall in the mind of the
IFAs/BANKs/ NDs is another important challenge in this role. With the
presence of over 35 players in the industry, we need to have a high
recall, which will lead to enhanced market share.
3. Training & Updation To update the IFAs/BANKs/ NDs a challenge in
itself. Market dynamics keep changing on a daily basis and it is equally
important to update the advisors frequently.
4. Practices adopted by competition To be able to sell your products in an
environment where stiff competition forces market players to adopt
various pricing and incentive strategies, which we may not be able to
match.
5. Service issues Ensuring that all service related issues of IFAs/BANKs/
NDs and their investors are sorted out with a quick TAT. Servicing is a
very critical aspect of the relationship and if issues are not sorted out in
adequate time, it may lead to relationship turning sour with distributors
4) Principal Accountabilities
(a)Accountability
To achieve the allocated equity and
debt sales target
Supporting Actions
1) Profiling distributors and targeting them
accordingly.
2) Ensuring timely communication of information
and personally meeting them periodically.
generation, focussed group discussions with
investors
(b)Accountability
To achieve the allocated PMS
sales target
Supporting Actions
1) Identify IFAs/BANKs/ NDs who have the
requisite clientele for PMS and create
awareness about our schemes and their
performance among those distributors.
2) Accompany them on joint calls to meet their
clients.
(b)Accountability
To achieve the targeted amount of
new SIPs
Supporting Actions
1) Focus on the unique offering in this segment to
maximise sales.
2) To communicate and educate the
distributors about its advantages and potential
as a tool for wealth creation.
(c)Accountability
To ensure that the targeted number
of new investors (folios) is added
Supporting Actions
1) Ensuring that maximum existing investors of all
IFAs are investing with us.
2) To support distributors in new initiatives to help
them increase their client base.
(d)Accountability
To ensure maximum POS
activation
Supporting Actions
1) To ensure widespread participation from all
distributors and monitor these numbers on a
regular basis.
2) To conduct regular presentations and
training sessions on a large scale to help
increase participation.
Regards,
HR Team
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial Services
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Relationship Manager Metro
Contact Details:
Company: Aditya BirlaLocation(s): Hyderabad
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