Branch Head
- Aditya Birla Group
- 7 to 10 Yrs
- Madurai
- 3 years ago
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Job Description
Dear Candidate,Greetings of the day!
We are Hiring for,
Job Title -Branch Head Non Metro
Age below 35- 7 to 10 years experience CTC Upto 10L
Function- Retail Sales
Department- Sales
Reporting To - Cluster Head Retail Sales
Superiors Superior - Zonal Head Retail Sales
Unit Birla Sun Life AMC Limited
Location Non Metro
Business Asset Management
1) Job Purpose
Achieving the Sales Targets, maintaining & Increasing Market Share through
incremental Sales & new market development and ensuring highest level of
Service standards channel partners & their customers at the branch level
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on
Dimensions Remarks
Business Targets
To achieve Net Equity Sales: For Patiala
Equity + PMS : 5.60 Crs
Real Estate Fund: .70 Crs
Liquid:5.90 Crs
Long term Debt: .60 Crs
MIP: 3.70 Crs
New SIP Nos.: 500
New Folios to be added: 1096
3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the
Unit/Zone
Organisation Context
Birla Sunlife Asset Management Company is one of the early entrants into the market
with a 15 year history of Asset Management in India. It is a joint venture between the
Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.
About the AMC industry
The Indian MF Industry has grown on the back of some really strong performance of the
Indian equity market. However, it remains to be seen whether the industry has matured
enough to handle the downside as well, when the performance of the market tapers, as
it has since January 2008.
The long term outlook for Indian equities continues to remain positive, and going
forward, equity returns are expected to track the earnings growth.
There is an increased interest globally on Indias fast growing asset management
business. This can also be witnessed with entry of new global players in the market and
a number of other global players queuing up for licenses.
Other important developments have been that there has been a rise in the percentage
invested in equity products as compared to debt products in the last year and decision
by SEBI to waive the entry load for investors making applications for investments in
existing mutual fund schemes directly.
AMC Market in India
Job Description
`
3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the
Unit/Zone
The Indian mutual fund industry assets under management (AUM) settled at Rs.
7,62,502 Crores for October 2009. Including fund of funds, the total AUM stood at Rs.
7,63,362 Crores as on October 2009. The AUM as of March 2009 stood at Rs. 4,93,189
Crores.
On the performance of the Mutual fund companies, As of October 2009, Reliance
mutual fund is the countries largest private sector mutual fund house in terms of assets
under management at Rs. 1,16,781 Crores, followed by HDFC mutual fund at Rs.
93,316 Crores, followed by ICICI Prudential at Rs. 80,524 Crores, UTI mutual fund is
No. 4 in terms of AUM at Rs. 76,847 Crores BSLAMC is at No. 5 in terms of market
position with Rs. 65,052 Crores.
Job Context --
As a Branch Head, major role would be to drive sales at micro level, achieve
sales target through Market penetration and increase service standards, thereby
increasing Visibility and goodwill among channel partners and distributors to
ensure Branch profitability. Also to identify and empanel untapped Channel
partners and increase business output through meeting adequate training needs.
Key challenges
1. Retaining mind share of TOP business partners in the competitive
environment.
2. Service issues due to poor infrastructure in upcountry markets. (Eg: Lack
of awareness of Internet/ E-Mail, Access issues through couriers)
3. Ensuring sales against competitive products like insurance which have
Generate Greater Revenue.
4) Principal Accountabilities
(a)Accountability
Achieving sales targets and
increasing market share of branch
vis a vis industry.
Supporting Action
1.Maximising business in allotted
territory through distribution channel
(IFAs, Banks, PSU and NDs)
2.Empanling and activation of untapped
and potential Channel Partners
(b)Accountability
Managing and maximizing business
from Client Relationships through
prompt service
Supporting Action
Developing and maintaining relationship
with retail clients, providing information
and ensuring high volume of business
from clients in assigned territory
`
4) Principal Accountabilities
(a)Accountability
Identification & Engaging of new
Distribution channel partners.
Supporting Action
1.Developing new distributor
relationships at branch
2.Activation of such distributor
relationships by providing timely and
relevant info on schemes and the
industry etc.
(b)Accountability
Monitoring Compliance to enable
high alignment with systems and
practises
Supporting Action
1.Ensuring that all regulations and
statutory compliances are complied with
2. Assist channel partners to adhere to
compliances.
(c)Accountability
Overseeing Branch administration
and monitoring branch issues to
ensure a smooth delivery of service
to clients
Supporting Action
Facilitate smooth operations of the
branch including branch imprest,
administration, operations and client
servicing standards
(d)Accountability
Providing relevant reports to
management for assigned territory.
Supporting Action
Furnishing relevant sales reports of the
branch to Cluster & Zonal Head
(e)Accountability
Managing and monitoring team
members for better productivity
Supporting Action
1. Facilitating regular training,
guidance and development of
team members
2. Ensuring AMFI Certification of
team members
3. Monitoring performance of RMs
on monthly basis and take
corrective measures if
achievement deviates from the
required achievements.
5) Job Purpose of Direct Reports
Relationship Manager: Implementing the sales strategy to maximize sales from
allocated channel relationships, by promoting visibility and ensuring service
standards are met.
Regards,
HR Team
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial Services
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Branch Head
Contact Details:
Company: Aditya BirlaLocation(s): Madurai
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