Digital Marketing Manager
- Hurix
- 5 - 10 years
- Mumbai
- 2 days ago
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Job Description
Job Title: Digital Marketing Manager
Location: [Mumbai]
About the Role:
We are seeking a dynamic and results-oriented Digital Marketing Manager with 5+ years of experience in B2B content marketing, demand generation, and brand building. The ideal candidate will be responsible for driving integrated digital marketing initiatives across global markets, with a strong focus on content strategy, social media growth, webinars, and brand visibility. This role requires a strategic thinker with hands-on execution capabilities who can collaborate across teams to create impactful campaigns that drive engagement, lead generation, and business growth.
Key Responsibilities:
Digital Marketing & Demand Generation
- Plan and execute integrated digital marketing campaigns across social media, email, website, webinars, and virtual events.
- Drive demand generation initiatives to improve pipeline growth and audience engagement.
- Support brand awareness and lead generation campaigns across global markets.
Content Marketing
- Own and manage blogs, newsletters, webinars, content creation, and content marketing initiatives across online channels.
- Develop high-quality marketing assets including thought leadership content, campaign collateral, and webinar materials.
- Manage editorial calendars and ensure consistent brand messaging across platforms.
Social Media Strategy
- Develop and scale social media strategy with a focus on engagement, brand visibility, and audience growth.
- Manage content calendar planning, execution, and campaign performance optimization.
- Drive LinkedIn growth initiatives, including organic and paid campaigns.
Collaboration & Stakeholder Management
- Collaborate with cross-functional teams including LoBs, Sales, Design, Content, and HR teams to execute marketing programs.
- Coordinate with internal and external stakeholders to ensure timely delivery of campaigns and assets.
Analytics & Optimization
- Track, analyze, and report campaign performance using Google Analytics, social media insights, and marketing dashboards.
- Conduct market research and competitor analysis to identify trends and improve marketing effectiveness
- Leverage AI tools and marketing technologies to streamline campaign execution and content creation.
Qualification & Experience:
- Bachelors degree in Marketing, Communications, Business, or related field.
- MBA/PGDM in Marketing is preferred.
- 5+ years of experience in Digital Marketing / Content Marketing roles.
- Experience working with global markets (US/EU).
- Exposure to Technology, IT Services, or Consulting industry.
- Hands-on experience with LinkedIn growth and paid acquisition campaigns.
- Experience managing end-to-end brand transformation initiatives.
Values:
- Get stuff done
- Move fast with purpose
- Win with ideas
- Sweat the details
- Deliver great customer experiences
- Make your teammate successful
Perks:
- Health Insurance
- Kwench Library (Klib)
- Employee Assistance Program (Free Counseling Service)
- Hybrid Work Model
- Flexi Reimbursement Basket
- Paid Time off
- Level up your skills with company-based sponsorship.
- Tech reimbursement
Job Classification
Industry: E-Learning / EdTechFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: HurixLocation(s): Mumbai
Keyskills: B2B Digital Marketing Brand Building Global Market Exposure Marketing Strategy Brand Visibility Content Marketing Email Marketing Social Media Marketing Marketing Analytics Lead Generation LinkedIn Marketing Webinar Marketing SEO Demand Generation
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Hurix
Hurix is a content and mobility solutions provider. We build, distribute and manage compelling and engaging digital content across traditional and new mobile platforms, formats and devices. As a leading solution provider, we provide an array of digital services, including: ƒ˜ Apps for conte...
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