Senior Executive
- Affle
- 2 - 4 years
- Noida, Gurugram
- 1 month ago
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Job Description
Position Description:
We are looking for a sharp, detail-oriented Ad Operations Specialist to manage and optimize campaign execution across our programmatic stack. You will own end-to-end campaign operations across MediaSmart, and DV360, ensuring flawless delivery, pacing, and performance for our growing advertiser base. This is a high-impact, individual-contributor role with a clear path toward a senior ops or strategy function.
Primary Responsibilities:
Campaign Setup & Execution
- Own end-to-end trafficking, setup, and QA of campaigns across MediaSmart, The Trade Desk, and Google DV360
- Build and configure insertion orders, line items, creatives, and targeting parameters with precision
- Ensure ad tags, pixels, and third-party tracking (Adjust, DCM, Moat) are correctly implemented and firing
- Validate creative assets against platform specifications before launch
Campaign Optimization & Performance
- Monitor campaign pacing, delivery, and performance on a daily basis; flag anomalies proactively
- Execute bid optimizations, frequency adjustments, audience refinements, and placement exclusions
- Conduct A/B tests on creatives, audience segments, and bid strategies to improve campaign KPIs
- Analyze impression-level and event-level data to identify and resolve delivery issues
Reporting & Analytics
- Build and maintain performance dashboards for internal stakeholders and client-facing reporting
- Generate weekly and campaign-end wrap reports with insights and actionable recommendations
- Work closely with the data/BI team to define reporting taxonomies and attribution models
- Identify trends across CTR, VCR, ROAS, CPM, and other relevant programmatic and CTV metrics
Platform & Process
- Maintain and improve standard operating procedures (SOPs) for campaign setup and optimization workflows
- Partner with product and engineering on DSP integrations, API enhancements, and new feature rollouts
- Coordinate with media partners, SSPs, and inventory teams to troubleshoot delivery and discrepancy issues
- Support onboarding of new advertisers by translating briefs into executable programmatic strategies
Required Skills:
- 4+ years of hands-on experience in ad operations or programmatic campaign management
- Proficiency in MediaSmart DSP campaign setup, optimization levers, and reporting
- Strong working knowledge of The Trade Desk (TTD) campaigns, targeting, Koa AI, and bid management
- Solid experience with Google DV360 trafficking, audience management, and brand safety controls
- Familiarity with third-party ad servers, tracking pixels, and verification tools (DCM / CM360, IAS, MOAT)
- Ability to interpret large data sets and translate findings into clear optimization actions
- Strong Excel / Google Sheets skills; comfortable with VLOOKUP, pivot tables, and data manipulation
- Excellent attention to detail ability to manage multiple campaigns simultaneously without errors
- Clear written and verbal communication skills for internal and client-facing interactions
Preferred Qualifications (Strong Plus)
- CTV / OTT Advertising Experience: Candidates with hands-on CTV / streaming advertising experience will be given strong preference. We are building Indias CTV stack and this knowledge gives you a significant head start.
- Experience planning or executing CTV / OTT campaigns on Jio Hotstar, YouTube CTV, SonyLIV, or similar platforms
- Familiarity with CTV measurement methodologies reach, frequency, VCR, co-viewing, and brand lift studies
- Understanding of ACR (Automatic Content Recognition) data and its application in audience targeting
- Knowledge of SSAI (Server-Side Ad Insertion) and CTV ad delivery mechanics
- Experience working with SMB / performance advertisers and managing self-serve or semi-managed accounts
- Exposure to cross-channel attribution and unified reporting across Meta, Google, and programmatic channels
- TTD certification or Google DV360 certification is a plus
- Prior experience at a DSP, SSP, ad network, digital agency, or AdTech startup
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Analyst RelationsEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: dsp standard operating procedures ctv ad operations pivot table google vlookup advertising google sheets inventory dashboards javascript excel bid management campaign management trade operations sop safety writing onboarding api koa trafficking
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