Content & Copywriting Specialist - eCommerce
- iRely
- 3 - 5 years
- Kolkata
- 10 days ago
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Job Description
Content & Copywriting Specialist - eCommerce
ABOUT HARRIS FREEMAN
Harris Freeman is a premium global tea group with operations across the United States and United Kingdom. We own and scale a portfolio of fast-growing eCommerce brands - each with its own identity, audience, and voice. With decades of brand equity behind us and ambitious D2C growth targets ahead, we're building the team that will take our digital presence to the next level.
This is a company where the brands are real, the audiences are loyal, and the content you produce will reach millions of tea drinkers across two continents.
THE OPPORTUNITY
This is not a task-execution role. You will own the content and copy function across our eCommerce brands - from product pages and email flows to SEO content, AEO strategies, and AI-assisted publishing pipelines. You will work closely with marketing, design, and eCommerce teams across India, the US, and the UK, and your work will directly impact revenue and brand perception.
If you are a writer who understands that great copy serves a purpose and can prove it with data - we want to hear from you.
WHAT YOU'LL OWN
Content Strategy & Planning
- Develop and execute a full-funnel content strategy aligned with brand growth objectives across US and UK markets.
- Build and maintain editorial calendars that balance SEO, AEO, social, email, and campaign content.
- Identify content gaps through performance data and competitive analysis, and close them fast.
Copywriting & Conversion
- Write high-converting product descriptions, landing pages, ad copy, and blogs.
- Create platform-native social content for Instagram, X, Pinterest, and Facebook that builds community and drives traffic.
- Ensure a distinct, consistent brand voice is maintained across every touchpoint - digital ads, packaging copy, website, and beyond.
SEO & AEO
- Plan and produce SEO-optimised long-form blog content and website copy to drive sustained organic traffic.
- Implement AEO (Answer Engine Optimisation) best practices - structuring content to appear in AI-generated answers, featured snippets, voice search results, and tools like ChatGPT, Perplexity, and Google AI Overviews.
- Conduct keyword and question research to identify high-intent queries and build content that ranks and gets cited.
AI-Assisted Content Production
- Use AI writing tools (ChatGPT, Claude, Jasper, or similar) to accelerate content production at scale without sacrificing quality.
- Apply expert-level humanisation and editing to AI-generated drafts - ensuring every piece of content sounds unmistakably on-brand and human.
- Develop internal prompt libraries and workflows that help the broader team use AI tools effectively and consistently..
WHAT WE'RE LOOKING FOR
Essential Requirements
- 3+ years of experience writing for eCommerce, D2C, or FMCG/food brands - with a portfolio to prove it (product copy, email campaigns, long-form content).
- Solid SEO fundamentals: keyword research, on-page optimisation, internal linking, and content clustering.
- Demonstrated AEO knowledge - understanding of how to structure and write content that surfaces in AI-powered answer engines and featured snippets.
- Hands-on experience using AI writing tools (ChatGPT, Claude, Jasper, or similar) with strong editing and humanisation skills to bring outputs to brand standard.
- Proven ability to write in multiple distinct brand voices without every piece sounding the same.
- Data-fluent: comfortable in GA4, SEMrsuh, Search Console or similar platforms - pulling reports and letting numbers drive revisions.
- Strong project management: multiple briefs, multiple brands, no missed deadlines.
Bonus Points
- Experience with tea, wellness, or premium food and beverage brands.
- Amazon A+ content and listing copy.
- Paid social ad copy experience (Meta, TikTok).
- Writing for both US and UK audiences - you know the tone and spelling differences matter.
- Basic Canva or Figma skills to mock up copy in context.
WHY JOIN US
- Real ownership: you shape the voice of multiple brands, not just execute someone else's brief.
- Global reach: your work lands in front of tea drinkers across the US and UK, through brands with genuine heritage and loyal audiences.
- Established backing: decades of brand equity and a serious eCommerce infrastructure to build on.
- A culture that values creativity and innovation, with space to bring your own ideas to the table.
- Room to grow: as the brands scale internationally, so does your scope and seniority.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: iRelyLocation(s): Kolkata
Keyskills: Content Strategy & Planning ChatGPT Copywriting SEO Email Campaign Claude AEO
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