Senior Digital Marketing Executive @ Pragmatic

Educational Background Expected :

• Masters in Marketing Management OR

• MBA in Marketing, with Graduation in any stream OR

• PGD in Marketing Management

Prior Experience Required :

• Must have experience running Email Marketing, and Google Adwords Campaigns

• May have ability to run Facebook Ads and Linkedin Ads

• At least 4 years experience as Digital Marketer running Paid Ads

Language Skills Required :

• Fluency in verbal and written English communication skills is a must.

Other Skills Required :

• Excellent Communication skills.

• Should have an understanding of usage of a CRM and Marketing tools

Specific Personality Traits Required:

• Should be a team oriented person who can interact with Sales and Operations team to get necessary information to design and run campaigns.

• An assertive and go-getter attitude is essential for the role

• Should have an outgoing personality with good leadership influence

• Ability to think creatively and innovatively

• Analytical skills to forecast and identify trends and challenges

• Excellent project management skills with the ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented, and work independently as well as in groups

• Self-directed and ready to learn

• Passionate about marketing, sales, and understanding the needs of executive clients

Job Brief

As the Senior Digital Marketing Executive your primary job will include :

• Developing and implementing strategic marketing plans aligned to business goals in order to attract potential customers and grow existing ones

• Designing account based marketing strategies (focus on our high value accounts) as an account team leadership member to drive key strategic account goals

• A leader and thinker, able to work with internal stakeholders to determine targets and goals by being the voice of the customer (customer focused)

• Execute and track engaging campaigns with measurable impacts

• Contribute to creating and articulating the value proposition of marketing by showing outcomes from key campaigns and being a strategic partner to leadership and sales teams

Responsibilities:

Your direct responsibilities will include :

• Implement marketing strategies to scale lead generation

• Update and optimize the website regularly for conversion

• Work in collaboration with freelance content writers to blog high-quality content

• Help the team with sales collaterals

• Plan and execute email marketing, Social Media Marketing (FB, Linkedin, Google Adwords) Campaigns

• Engage potential customers via our social media accounts