Product Manager ( Trade Portfolio )
- Hexagon Nutrition
- 1 - 2 years
- Mumbai
- 2 days ago
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Job Description
Product Manager (Trade Portfolio) Product Manager (Trade Portfolio)
Clinical / Medical Nutrition
Reporting to : Marketing
Brands Pedia Gold, Obesigo, Fiber.
- Brand Strategy Portfolio Management
- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation
- Manage product lifecycles
- Manage Forecasting, inventory planning, and SKU rationalization.
- Scientific Clinical Marketing
- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.
- Trade Market Development:
- Develop channel-specific marketing initiatives for stand-alone pediatric clinics, Physicians Clinics
- Create prescription-generation campaigns tailored for pediatricians in trade markets.
- Design retail activation programs (chemist engagement tools, point-of-sale materials).
- Work closely with sales to drive secondary sales and distributor alignment.
- Monitor prescription trends and trade scheme effectiveness
- Field Force Enablement
- Develop promotional inputs, campaign briefs, and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.
- KOL Engagement
- Collaborate with pediatricians, trade dieticians, Physicians
- Create Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional pediatric influencers to strengthen trade advocacy.
- Market Competitive Intelligence
- Track competitor activities across pediatric and Obesity portfolios
- Analyze internal sales data for performance insights.
- Recommend action plan for Brand Penetration
Candidate Profile
Education:
- MBA (Marketing) / PGDM preferred
- Background in B Sc Science, Pharmacy, Nutrition.
Experience
- 1 2 years as Product Executive in Pediatric Division (Nutrition preferred)
- Exposure to trade marketing preferred
- Field Experience in marketing / Sales min 1 year
- Experience in launching or managing nutrition brands will be an advantage
-Key Competencies
- Strong understanding of science
- Ability to interpret research studies and convert to marketing narratives
- Analytical skills (forecasting, ROI analysis, market mapping)
- Cross-functional coordination (supply chain, regulatory/medical, sales)
- Presentation communication skills for scientific audiences
- Good Communication skills
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - PharmaEmployement Type: Full timeContact Details:
Company: Hexagon NutritionLocation(s): Mumbai+ View Contact
Keyskills: Supply chain Market development Marketing Manager Penetration Nutrition Pharmacy Trade marketing Competitive intelligence Portfolio management Forecasting
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Hexagon Nutrition
About Hexagon Nutrition Limited Hexagon Nutrition is a research-driven nutraceutical company founded in 1993, specializing in clinical nutrition, micronutrient premixes, and therapeutic nutrition products. With a strong presence across 70+ countries, we are committed to delivering innovative nutrit...
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