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Demand Generation Lead @ Prolim

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 Demand Generation Lead

Job Description

The Demand Generation Lead will drive execution of global demand generation strategies across the India market. This role is responsible for building pipeline through SDR-led outbound efforts, digital campaigns, and enterprise-focused account-based marketing (ABM), while aligning closely with regional sales teams.


Key Responsibilities

  • Execute localized demand generation programs tailored to the India market
    Manage and coach SDR team members focused on outbound pipeline creation
    Develop and execute ABM strategies targeting high-value enterprise accounts
    Partner with sales leadership on territory planning and pipeline coverage
    Drive regional webinars, events, and partner-led marketing initiatives
    Monitor SDR productivity, funnel conversion metrics, and pipeline health
    Collaborate with global marketing teams to adapt campaigns for regional effectiveness
    Optimize lead generation channels across digital and partner ecosystems

Qualifications


  • 5 to 8 years of experience in B2B marketing, demand generation, or SDR leadership
    Experience in technology, SaaS, PLM, or manufacturing industries preferred
    Strong understanding of ABM, outbound prospecting, and pipeline development
    Experience managing SDR teams and tracking performance metrics
    Ability to work cross-functionally in a global, matrixed environment

Location: Bangalore, India (US Shift) + Evening Overlap

Job Classification

Industry: Miscellaneous
Functional Area / Department: Sales & Business Development
Role Category: Enterprise & B2B Sales
Role: Enterprise & B2B Sales - Other
Employement Type: Full time

Contact Details:

Company: Prolim
Location(s): Bengaluru

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Keyskills:   SDR leadership B2B marketing Demand Generation

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Prolim

PROLIM is a global leader in Digital Transformation for Global Fortune 1000 customers across multiple industry verticals with primary focus on Digital Product Development, Digital Manufacturing, Rapid Application Development, Cloud, AI, Big Data, and Professional Technology Services. With 15 glob...