Territory Sales Manager- DTC
- Airtel
- 2 - 6 years
- Mumbai
- 2 months ago
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Job Description
Scope of Work
The Direct-to-Customer (DTC) business aims to tap into a 50 million homes market opportunity in India by offering simplified services and consistent customer experiences.
A Territory Sales Manager (TSM) drives broadband business growth across one large or several small towns, managing a frontline team of 18-25 sales executives.
Expected Deliverables
Network & Operations
- Ensure network expansion and timely installations in coordination with Planning and Project teams.
- Track performance and governance of a large off-roll team.
Sales & Market Development
- Manage online leads effectively.
- Understand local market demographics and boost visibility through BTL (Below-The-Line) activities.
- Build and maintain strong relationships with residential societies and local associations to support rollout.
Business Growth
- Drive upselling and crossselling for both new and existing customers.
- Build a serve-to-grow culture in stores.
Team & Execution Excellence
- Implement robust planning for strong start of initiatives.
- Ensure consistent execution discipline across all programs.
- Simplify communication for field teams.
- Keep teams motivated through structured connects, rituals, and recognition.
Stakeholder & Partner Management
- Collaborate effectively with internal and external stakeholders.
- Manage partners in LCO (Local Cable Operator) towns when applicable.
What It Takes (Key Skills & Attributes)
- Knowledge of broadband and network systems.
- Analytical mindset with basic MS Office skills.
- Strong drive for results and execution excellence.
- Ownership and accountability.
- Ability to influence and build/maintain strong relationships.
Job Classification
Industry: Telecom / ISPFunctional Area / Department: Sales & Business DevelopmentRole Category: Retail & B2C SalesRole: Territory Sales Manager (B2C)Employement Type: Full timeContact Details:
Company: AirtelLocation(s): Mumbai
Keyskills: Team Handling Sales Field Sales Broadband Sales
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