Digital Marketing Specialist
- Optisol Business
- 4 - 9 years
- Chennai
- 23 days ago
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Job Description
- Product research, roadmap understanding, and requirement documentation
- Basic knowledge of AI/ML, NLP, computer vision, and cloud fundamentals
- Analytical thinking with ability to interpret data and product metrics
- Clear communication for cross-functional collaboration
- Problem-solving with a structured, user-focused approach
- Supporting product roadmap planning and requirement creation
- Conducting market research on AI/GenAI trends and enterprise use cases
- Assisting with customer demos, PoCs, and feedback gathering
- Coordinating with engineering, design, data science, and marketing teams
- Tracking key product metrics and preparing insights dashboards
- Contributing ideas for new AI capabilities and innovation opportunities
- Ability to build IT product/service content strategies using SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) frameworks.
- Experience optimizing blogs, landing pages, and marketing assets to rank and appear inside AI answer platforms such as ChatGPT, Perplexity, Google AI Overview, Bing AI, and other LLM-driven discovery engines. Strong focus on improving brand visibility, inclusion in AI-generated answers, authority signals, and inbound demand attribution.
- Proven experience planning, executing, and optimizing lead-generation campaigns across Google Ads (including Performance Max), LinkedIn Ads, and Meta Ads. Skilled in managing campaign components like audience intent, keyword signals, A/B testing, creative optimization, landing page retargeting, UTM tracking, budget pacing, and asset performance. Ability to optimize CPA, CTR, ROAS, and refine bid strategies to improve overall campaign efficiency.
- Proficiency in building and maintaining dashboards using Google Analytics, LinkedIn Insights, Google Search Console, and SEMrush. Strong analytical mindset to interpret campaign and content data and improve lead conversions, engagement, bounce rates, cost per lead, intent capture, and overall funnel performance. Comfortable using AI tools for content scaling, personalization, search-intent extraction, and performance analysis.
- SaaS / Cloud / AI product marketing exposure
- Experience in global or distributed teams
- Knowledge of AI-agent-driven content distribution, automation, and analytics
- Marketing for modernized IT legacy systems or cloud migration solutions.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Optisol BusinessLocation(s): Chennai
Keyskills: Computer vision Automation Google Analytics Product service Analytical Market research Engineering Design SEO Digital marketing Product marketing
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Optisol Business
OptiSol is a full services digital solutions provider. We deliver digital solutions through AI enabled web and mobile applications to Enterprises and Start-ups worldwide. People and Culture are our greatest differentiators. We are growing stronger with 200+ team focused on new age software ...
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