Software Engineering Lead - Salesforce Marketing cloud
- Optum
- 7 - 10 years
- Noida, Gurugram
- 2 months ago
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Job Description
Description - External
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Planned and conducted requirements elicitation meetings with the business to collect functional and non-functional requirements relating to client's Salesforce technology enhancement and initiatives.
- Conducted brainstorming sessions with the development team to actively involve them during the requirements stage level analysis.
- Worked towards preparation of requirements management plan, business and functional requirement documents.
- Created data flow diagrams and process flow diagrams to facilitate better system understanding.
- Follow project plans for executing projects using Agile as well as Waterfall
- Methodologies to ensure the project are delivered on time and beyond customer expectations.
- Strong verbal and written communication skills
- Document the various project artifacts to ensure that these are following best practices and are delivered to the customer on time.
- Ability to define the Application Intent & Artifacts.
- Designing and providing scalable solution for Applications & practice needs
- Strong Salesforce experience in customization
- Strong Experience in Building Integrations
- Managing & Mentoring Scrum Team and Project Team
- Building Capability Decks for the practice
- Willingness to take up development work on Demand.
- Representing Offshore Team
- You have experience managing and/or leading a team, as well as juggling many projects simultaneously
Qualifications - External
Required Qualifications:
- 7+ years of overall experience in Software Development
- 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC)
- 3+ years of leadership experience managing Agile & Project teams
- Proficient in Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
- Strong experience with AMPscript, SSJS (Server-Side JavaScript), and SQL for data manipulation
- Experience integrating SFMC with Salesforce CRM using Marketing Cloud Connect
- Knowledge of data modeling, segmentation, and audience targeting strategies
- Familiarity with REST and SOAP APIs for custom integrations
- Understanding of CAN-SPAM, GDPR, and email deliverability best practices
- Experience with multi-channel campaign execution and performance analytics
- Ability to gather and translate marketing requirements into technical solutions
- Salesforce Marketing Cloud Email Specialist Certification (must-have)
- Salesforce Marketing Cloud Consultant Certification (preferred)
- Strong communication and stakeholder management skills
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Job Classification
Industry: Analytics / KPO / ResearchFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Software Development - OtherEmployement Type: Full timeContact Details:
Company: OptumLocation(s): Noida, Gurugram
Keyskills: Mobile Studio Email Studio Journey Builder Salesforce Marketing Cloud Agile Methodology Marketing Cloud Sfmc
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About: OptumInsight India Pvt Ltd, a UnitedHealth group company is a leading health services and innovation company dedicated to help make the health system work better for everyone. With more than 115,000 people worldwide, Optum combines technology, data and expertise to improve the delivery, ...
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