Digital Marketing-HO
- Manipal Hospitals
- 5 - 6 years
- Bengaluru
- 2 months ago
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Job Description
About the Job:
We are looking for a passionate and dynamic experienced performance/paid marketing Professional to join our team at Manipal Hospitals!
About Us:
As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 38 hospitals across 19 cities with 10,500 beds, and a talented pool of over 7,200 doctors and an employee strength of over 20,000.
Role: Performance Marketing/ Paid Campaigns lead
Location: Bangalore
Key Purpose of the Job :
What Youll Do:
- Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
- Strong knowledge of Mar Tech and AdTech solutions as well as digital data analytics and programmatic platforms.
- In depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
What We Are Looking For:
- Graduate/MBA/Any Post-Graduate
- 5+ years of experience
- Data & Market Analysis
What We Offer:
Competitive salary and benefits package
Opportunities for professional development and career growth
A collaborative and inclusive work environment
Roles and Responsibilities
About the Job:
We are looking for a passionate and dynamic experienced performance/paid marketing Professional to join our team at Manipal Hospitals!
About Us:
As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 38 hospitals across 19 cities with 10,500 beds, and a talented pool of over 7,200 doctors and an employee strength of over 20,000.
Role: Performance Marketing/ Paid Campaigns lead
Location: Bangalore
Key Purpose of the Job :
What Youll Do:
- Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
- Strong knowledge of Mar Tech and AdTech solutions as well as digital data analytics and programmatic platforms.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
-
What We Offer:
Competitive salary and benefits package
Opportunities for professional development and career growth
A collaborative and inclusive work environment
What We Are Looking For:
- Graduate/MBA/Any Post-Graduate
- 5+ years of experience
- Data & Market Analysis
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: performance marketing digital marketing pardot adtech facebook channel video google ads market analysis salesforce marketing tableau paid marketing campaigns linkedin ads search engine marketing social media marketing google analytics pay per click instagram ads martech
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