Chief Marketing Officer
- Vouchagram India
- 10 - 13 years
- Delhi, NCR
- 3 months ago
- Email to a friend
- Report this job
Job Description
Role & responsibilities
Incumbent will be responsible to :
Performance Marketing-
- Strategy Development
- Develop and execute performance marketing strategies.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
2. Campaign Management:
- Manage and optimize paid marketing campaigns on various platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
- Ensure campaigns are aligned with overall marketing objectives.
- Data Analysis and Reporting.
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to senior management, highlighting key metrics and ROI.
3. Budget Management:
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget
4. Collaboration:
- Work closely with creative and content teams to develop compelling ad creatives and messaging.
- Coordinate with team members such as SEO, social media, to ensure cohesive campaign execution.
5. Market research:
- Stay updated on latest digital market trend, technologies, and best practices.
6. Optimization:
- Regularly test and optimize campaigns for better performance
Content Marketing-
- Oversee the creation, planning, and execution of content marketing strategies, including blog posts, articles, video, and other media
- Ensure brand consistency across all digital platforms
- SEO & Analytics: Manage and optimize online content for search engines, analyze web traffic, track key performance indicators (KPIs), and report on campaign performance and ROI.
Creative Marketing
1. Creative Innovation:
a. Direct the company's creative division, encouraging and implementing innovative digital tactics and campaigns to engage customers and drive revenue
2. Brand Storytelling & positioning:
a. Establish and shape the brand's identity and narrative.
b. Ensuring consistent messaging across all digital platforms to build brand loyalty and a positive customer experience.
Preferred candidate profile
Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.
Job Classification
Industry: FinTech / PaymentsFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Vouchagram IndiaLocation(s): Delhi, NCR
Keyskills: Marketing Campaigns B2B Marketing B2C Marketing Content Marketing Growth Marketing Customer Life Cycle Management Retention Marketing Social Media Marketing CRM Strategy Performance Marketing
Similar positions
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in