Deputy Manager Marketing (Retail)
- Equavantage Consulting
- 5 to 9 Yrs
- 3 months ago
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Job Description
- As a Deputy Manager Marketing for our baby products brand, you will be responsible for leading and executing retail marketing initiatives to enhance brand visibility, footfalls, and sales across our retail stores. Your role will involve a blend of strategic thinking and hands-on execution to drive the success of the brand. Key Responsibilities: - Plan and execute monthly in-store promotional campaigns, festival activations, and special day events - Drive store-level footfall through hyperlocal outreach, influencer partnerships, local advertising, and PR - Establish community engagement initiatives with schools, clinics, and parenting groups - Oversee store branding, signage, and point-of-sale displays - Implement local area marketing best practices and maintain marketing SOPs Brand & CRM Campaigns: - Manage loyalty programs to increase repeat purchases and enhance customer lifetime value - Plan and execute seasonal campaigns and promotional offers to drive footfall and inventory movement - Build brand affinity by effectively communicating brand values and campaign messaging - Monitor competitor activity and develop counter-strategies Digital & Social Media: - Coordinate with agencies and designers to develop high-quality creatives and content - Lead digital campaigns across social media, optimizing for engagement and conversions - Build and nurture online parenting communities to strengthen brand connection - Plan and execute performance-focused digital media plans Collaboration & Reporting: - Work closely with merchandising, operations, and store teams to ensure marketing alignment with business goals - Analyze customer data, market trends, and local opportunities for targeted growth - Support new store launches with marketing strategy and execution - Lead and mentor a small marketing team, ensuring timely execution and KPI tracking Strategy & Budget Management: - Develop and monitor marketing budgets, ensuring cost-effective execution - Lead vendor development for marketing material production and agency support - Contribute to strategic planning with senior leadership on branding, expansion, and product launches Qualifications Required: - Bachelor's or Master's degree in Marketing, Business, or a related field - 5-7 years of experience in retail, FMCG, or consumer marketing (store-level and brand) - Proven success in executing integrated marketing campaigns (offline + digital) - Strong understanding of customer engagement strategies and CRM - Excellent communication, coordination, and project management skills - Proficiency in working with creative agencies, influencers, and digital marketing platforms - Strong analytical mindset with the ability to translate insights into actionable plans No additional details of the company are mentioned in the job description.,
Employement Category:
Employement Type: Full timeIndustry: ManufacturingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Deputy Manager Marketing (Retail)Contact Details:
Company: ARVM Baby ProductsLocation(s): Nagercoil,+ View Contact
Keyskills: CRM Communication Skills Project Management Vendor Development Budget Management Analytical Skills
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Equavantage Consulting Group is a premier provider of diversity talent management solutions. Our service offerings include Executive Search and Selection, Staff Leasing, Talent Analytics, Career Advisory, Interview preparation and Diversity training. We specialize in sourcing, evaluating and getting...
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