Performance Marketing Manager
- IndiaMART
- 5 - 7 years
- Noida, Gurugram
- 3 months ago
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Job Description
Performance Marketing Manager IndiaMART
About IndiaMART
IndiaMART is Indias largest online B2B marketplace, connecting millions of buyers and suppliers. We are seeking a high-performing Performance Marketing Manager to drive user growth, optimize paid campaigns, and scale our digital acquisition efforts.
Job Overview
The Performance Marketing Manager will lead the planning, execution, and optimization of paid marketing campaigns across digital channels. The ideal candidate will have a strong analytical mindset, hands-on experience with major ad platforms, and a proven track record in driving high-quality user acquisition and engagement at scale1.
Key Responsibilities
- Develop and execute performance marketing strategies to achieve business growth and user acquisition targets.
- Plan, launch, and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
- Drive inquiry generation from customers through targeted campaigns and landing page optimization.
- Manage and optimize PPC and SEM campaigns for maximum ROI and high conversion rates.
- Analyze campaign performance data, generate actionable insights, and report on key metrics (CPA, CTR, conversion rates, etc.).
- Scale campaigns efficiently while maintaining quality acquisition and engagement.
- Implement automation and programmatic buying strategies where applicable.
- Collaborate with creative, content, and product teams to develop compelling ad creatives and messaging.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets, ensuring efficient allocation and spend optimization.
- Conduct A/B testing and continuous campaign optimization for better performance.
- Ensure all campaigns align with IndiaMARTs brand guidelines and business objectives
Key Skills & Competencies
- Sponsored Paid Marketing (Google Ads, Facebook, Instagram, etc.)
- Marketing Campaigns & Strategy Development
- User Growth & Customer Acquisition
- Media Buying & Optimization
- PPC, SEM, and Programmatic Advertising
- Data Analysis & Reporting (Google Analytics, Excel, etc.)
- Landing Page & Conversion Rate Optimization
- Marketing Automation Tools (if applicable)
- Strong Communication & Collaboration Skills
- High Performance Orientation & Results-Driven Mindset
Qualifications-
80% or above in 10th and 12th
B.tech and MBA graduate
60% or above in Grad and PG
Job Classification
Industry: InternetFunctional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - OtherEmployement Type: Full timeContact Details:
Company: IndiaMARTLocation(s): Noida, Gurugram
Keyskills: Pay Per Click User Acquisition Meta Ads Performance Marketing PPC Query Generations Marketing Campaigns Paid Marketing Linkedin Ads Google Ads Facebook Ads Growth Marketing Campaign Strategy Instagram Ads
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IndiaMART
IndiaMART is India?s largest online B2B marketplace, connecting buyers with suppliers. With a 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & Medium Enterprises (SMEs), Large Enterprises as well as indivi...
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