Paid Marketing Manager
- Dignitas Digital
- 4 - 7 years
- Bengaluru
- 5 months ago
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Job Description
PAID ADVERTISING SPECIALIST
SALARY 2.9L
- Campaign Strategy and Planning:
- Collaborate with clients or internal stakeholders to understand their advertising goals and target audience.
- Develop comprehensive paid advertising strategies that align with clients' or company's objectives.
- Identify appropriate advertising platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others, based on target audience and campaign goals.
- Set campaign budgets, timelines, and performance KPIs.
- Ad Creation and Copywriting:
- Create compelling ad copy and visually appealing creatives to attract and engage the target audience.
- A/B test various ad elements to optimize performance and drive continuous improvement.
- Campaign Implementation and Management:
- Set up and launch paid advertising campaigns on chosen platforms.
- Monitor campaign performance, ensuring they stay within budget and deliver desired results.
- Analyze data and metrics to identify trends, insights, and opportunities for optimization.
- Make data-driven adjustments to targeting, bidding, and creatives to improve ad performance.
- Conversion Tracking and Reporting:
- Implement conversion tracking mechanisms to measure the effectiveness of campaigns.
- Prepare regular reports on campaign performance, highlighting key metrics and insights.
- Present findings and recommendations to clients or internal teams.
- Stay Updated on Industry Trends:
- Keep abreast of the latest trends, best practices, and advancements in paid advertising and digital marketing.
- Suggest and implement innovative strategies to stay ahead of the competition.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Dignitas DigitalLocation(s): Bengaluru+ View Contact
Keyskills: Global Marketing US Market Paid Advertising Campaigns
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Dignitas Digital
Dignitas Digital is an award-winning digital agency, based out of Philadelphia, PA. A global provider of software development, mobile applications and digital marketing services, we excel at providing nimble, scalable value to over 100 customers in four continents.
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