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Paid Marketing Manager @ Dignitas Digital

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 Paid Marketing Manager

Job Description

PAID ADVERTISING SPECIALIST
SALARY 2.9L

  1. Campaign Strategy and Planning:
  • Collaborate with clients or internal stakeholders to understand their advertising goals and target audience.
  • Develop comprehensive paid advertising strategies that align with clients' or company's objectives.
  • Identify appropriate advertising platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others, based on target audience and campaign goals.
  • Set campaign budgets, timelines, and performance KPIs.
  1. Ad Creation and Copywriting:
  • Create compelling ad copy and visually appealing creatives to attract and engage the target audience.
  • A/B test various ad elements to optimize performance and drive continuous improvement.
  1. Campaign Implementation and Management:
  • Set up and launch paid advertising campaigns on chosen platforms.
  • Monitor campaign performance, ensuring they stay within budget and deliver desired results.
  • Analyze data and metrics to identify trends, insights, and opportunities for optimization.
  • Make data-driven adjustments to targeting, bidding, and creatives to improve ad performance.
  1. Conversion Tracking and Reporting:
  • Implement conversion tracking mechanisms to measure the effectiveness of campaigns.
  • Prepare regular reports on campaign performance, highlighting key metrics and insights.
  • Present findings and recommendations to clients or internal teams.
  1. Stay Updated on Industry Trends:
  • Keep abreast of the latest trends, best practices, and advancements in paid advertising and digital marketing.
  • Suggest and implement innovative strategies to stay ahead of the competition.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Performance Marketing Manager
Employement Type: Full time

Contact Details:

Company: Dignitas Digital
Location(s): Bengaluru

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Keyskills:   Global Marketing US Market Paid Advertising Campaigns

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Dignitas Digital

Dignitas Digital is an award-winning digital agency, based out of Philadelphia, PA. A global provider of software development, mobile applications and digital marketing services, we excel at providing nimble, scalable value to over 100 customers in four continents.