Ppc Expert
- Grazitti Interactive
- 1 - 3 years
- Mohali, Chandigarh
- 5 months ago
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Job Description
We are looking for a result-driven PPC Analyst to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. You should have strong analytical skills, a good understanding of ad platforms, and a passion for driving ROI through data-backed strategies.
Key Responsibilities:
- Execute and manage PPC campaigns across Google Ads, Bing, Meta (Facebook/Instagram), and LinkedIn.
- Conduct keyword research, ad copy creation, bid management, and A/B testing.
- Monitor campaign performance daily and optimize to achieve KPIs (CTR, CPC, CPA, ROAS).
- Analyze trends, competitor ads, and industry benchmarks to identify opportunities.
- Prepare detailed campaign performance reports and insights for stakeholders.
- Work closely with SEO, design, and content teams to ensure aligned messaging.
- Track conversions and user behavior using tools like Google Analytics and Tag Manager.
- Suggest landing page optimizations to improve Quality Score and conversion rates.
Required Skills & Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 13 years of hands-on experience in running paid search and display campaigns.
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Meta Ads Manager.
- Strong Excel skills for data analysis and reporting.
- Understanding of key performance metrics like CTR, CPC, CPA, ROAS, and Quality Score.
- Experience with tools like SEMrush, Ahrefs, or similar is a plus.
- Google Ads Certification or Meta Blueprint Certification preferred.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: Grazitti InteractiveLocation(s): Mohali, Chandigarh
Keyskills: Pay Per Click Google Ads AdWords ppc Facebook Ads Paid Media Ppc Campaigns Google AdWords Instagram Ads Linkedin Ads
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Grazitti Interactive
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consu...
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