Performance Marketing Executive / PPC Specialist
- Rhea Healthcare
- 1 - 4 years
- Bengaluru
- 2 months ago
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Job Description
Role & responsibilities :
Performance Marketing Executive (PPC Specialist) to manage and optimize paid campaigns across Google Ads (primarily Search) and Meta Ads for our hospital programs, Motherhood Hospitals (MHI) and Motherhood IVF (MHIVF).
The ideal candidate should have strong hands-on experience in campaign setup, optimization, and analytics, with a focus on achieving monthly lead and conversion targets.
Key Responsibilities
- Plan, create, and optimize Google Search, Display, and Meta (Facebook & Instagram) campaigns to achieve defined CPL and lead targets.
- Conduct thorough keyword research, ad copy testing, and A/B experiments to maximize campaign ROI.
- Continuously monitor campaign performance and optimize for CTR, CVR, and lead quality.
- Collaborate with internal teams to ensure alignment on campaign goals, ad messaging, and landing page experience.
- Work closely with the website and creative teams to improve landing page performance and conversion rates.
- Track daily leads, analyze performance trends, and provide actionable insights for ongoing improvement.
- Maintain and report campaign performance using Excel/Google Sheets, leveraging Pivot Tables, VLOOKUP, and dashboards.
- Ensure all tracking mechanisms (UTM, pixel, conversion tracking) are correctly implemented and maintained.
- Stay up to date with the latest trends and platform updates in digital advertising.
Knowledge and Specific Skills
- Strong analytical skills with advanced proficiency in Excel/Google Sheets (VLOOKUP, Pivot Tables).
- Understanding of landing page optimization and user funnel analytics.
- Experience in lead quality monitoring and campaign optimization for cost efficiency.
- Excellent communication and collaboration skills for cross-functional teamwork.
Qualification: Any Graduate
Experience: 2-5 Years
Interested applicants can share the CVs @ te********s@mo************a.com
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: Rhea HealthcareLocation(s): Bengaluru
Keyskills: Google Ads PPC Ppc Campaigns Pay Per Click Meta Ads Performance Marketing
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