Key Account Manager - Mom & Baby
- Hahalolo Of India
- 5 - 7 years
- Kolkata
- 5 months ago
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Job Description
Job Summary:
We are looking for a passionate Key Account Manager to manage strategic partnerships with major retailers in the Mom & Baby segment. The successful candidate will drive growth through baby specialty stores, major retailers, and online platforms while understanding the unique needs of family consumers.
Key Responsibilities:
Strategic Account Partnership
- Onboard and manage key accounts including baby specialty retailers, department stores, and online platforms.
- Develop account-specific strategies for baby and family product categories.
- Execute joint business planning with major baby product retailers.
- Build strategic partnerships with pediatric and maternity healthcare providers.
Family Consumer Focus
- Understand the buying journey of new parents and growing families.
- Develop account strategies that address different family life stages.
- Plan promotions around baby milestones, holidays, and family occasions.
- Create educational partnerships that support new parent customers.
Sales Performance & Growth
- Achieve sales targets across assigned mom and baby retail accounts.
- Negotiate promotional terms, shelf space, and marketing support.
- Plan seasonal campaigns for baby registries, baby showers, and family events.
- Monitor account performance and implement family-focused growth strategies.
Product Launch & Education
- Coordinate new baby product launches with key retail partners.
- Provide product education and training to retail staff.
- Manage baby product demonstrations and sampling programs.
- Support retailers with baby safety and product information resources.
Market Intelligence & Insights
- Track trends in parenting, baby care, and family lifestyle products.
- Monitor competitor activities in mom and baby retail channels.
- Provide insights on family consumer behavior and shopping patterns.
- Analyze baby product performance across different retail formats.
Requirements:
- Bachelors degree in Business, Marketing, or a related field (MBA preferred).
- 47 years of experience in key account management, category management, or B2B salespreferably in FMCG, Mom & Baby, or related categories.
- Strong analytical, negotiation, and communication skills.
- Proven track record of growing accounts and managing large volumes.
- Experience in working with e-commerce platforms and retail chains is a plus.
- Proficiency in Excel, analytics tools, and CRM software.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Merchandising, Retail & eCommerceRole Category: eCommerce OperationsRole: eCommerce Operations - OtherEmployement Type: Full timeContact Details:
Company: Hahalolo Of IndiaLocation(s): Kolkata
Keyskills: Mom & Baby Products Baby & Family Products Baby Care Industry Baby Care Sales FMCG B2B Sales
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