Engagement Manager
- Times Internet
- 4 - 9 years
- Noida, Gurugram
- 6 months ago
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Job Description
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. About the Business Unit Times Prime is India s first digital lifestyle membership for premium content and exclusive member-benefits ( Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more. 30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more Role Overview:
We are seeking a growth-focused marketer with 1 4 years of experience in bottom-funnel performance marketing, specializing in user retention and engagement. This role will focus on driving key KPIs such as renewals, offer redemptions, and CTR across owned communication channels including SMS, push notifications, email, and WhatsApp.
Key Responsibilities:
- Plan, execute, and optimize user engagement journeys for app and web via CRM channels.
- Build lifecycle marketing campaigns to drive renewals and maximize member value.
- Run targeted experiments across channels (push, SMS, WhatsApp, email) to improve CTR and conversions.
- Own campaign performance metrics track and analyze KPIs (open rate, CTR, conversion, churn rate).
- Collaborate with product, data, design, and business teams to build scalable retention strategies.
- Use analytics tools to segment users and identify engagement drop-offs or winback opportunities.
- Ensure timely and accurate communication deployments across platforms.
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Must-Have Skills:
- 1 4 years of experience in performance or retention marketing.
- Strong understanding of engagement and bottom-funnel conversion tactics.
- Hands-on experience with tools like CleverTap, MoEngage, WebEngage, or similar.
- Solid knowledge of CRM channels: SMS, push notifications, email, WhatsApp.
- Data-first mindset with comfort in reading dashboards and deriving insights.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Times InternetLocation(s): Noida, Gurugram+ View Contact
Keyskills: Web technologies Marketing campaigns Retention strategies Analytics CRM Auditing
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Times Internet (TIL) is Indias largest premier digital product company and the digital arm of The Times of India Group. It reaches over 150 million unique visitors,2 billion visits, 13 billion minutes spent every month across web and mobile, with businesses across news, entertainment, sports, local,...
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