B2B SEO Specialist @ Aeries Technology

The B2B SEO Specialist will play a pivotal role in optimizing Aeries s online presence for search engines. You will amplify organic traffic, elevate search rankings, generate organic leads and guarantee that Aeries website stands out for prospective clients.

Roles & Responsibilities:

• B2B SEO Strategy: Comprehensive planning, technical audits, on-site optimizations, and link-building specific to B2B.
• Keyword Research: Identify relevant keywords and search trends and integrate them strategically into website content for improved organic search rankings.
• On-page SEO: Implement on-site SEO strategies, including meta-data optimization, schema markup, and site speed enhancements.
• Off-page SEO: Develop a B2B-specific link-building strategy, identify authoritative opportunities, enhance backlink profiles, and monitor for toxic links to maintain link health.
• Technical SEO: Work closely with developers to ensure proper implementation of technical SEO aspects, such as site speed optimization, mobile responsiveness, schema markup, and AI-generated metadata.
• Content Optimization: Collaborate with content teams for SEO compliance, conduct keyword research, and recommend website adjustments to enhance SEO rankings.
• Competitor Analysis: Analyze competitors SEO strategies, identifying opportunities for differentiation and improvement.
• AI in SEO: Mastery in using AI for image/video optimization, voice search, chatbots, link-building, and strategy creation.
• Visualization & Reporting: Skilled in presenting SEO data clearly to stakeholders.
• Local SEO with AI: Familiarity with AI applications for local search optimization, including geo-tagging, local intent optimization, and enhancing local business listings.
• AI-Driven Strategy: Develop and execute innovative SEO strategies that incorporate AI and machine learning techniques to optimize website content, structure, and user experience.
• Data Analysis: Monitor and analyze website performance, organic traffic trends, and user behavior, providing actionable insights for continuous improvement.
• Algorithm Updates: Stay up to date with latest B2B SEO trends and practices, search engine algorithm changes and trends in AI and machine learning in the SEO landscape, adapting strategies as needed.
• Natural Language Processing (NLP): Apply NLP techniques to enhance on-page SEO elements, including meta descriptions, headers, and other content components.

Qualifications:

• Bachelor s degree in marketing, Business, or a related field.
• 5+ years proven B2B SEO experience, preferably in IT & Services or related roles.
• Deep knowledge of the B2B digital landscape and audience-specific SEO strategies.
• Expertise in setting up and using popular SEO tools (e.g., Moz, SEMrush, Google Analytics 4, Google Search Console, Google Tag Manager).
• Strong understanding of web analytics, A/B testing, and metrics-driven SEO.
• Excellent communication, analytical, and project management skills.
• Proficient in HTML, CSS, and other relevant web technologies.
• The Job responsibilities of the candidate shall include but not limited to the Job Description & to perform any other tasks/functions as required by the Company.