Content Marketer (Tech-SaaS / B2B)
- Web Spiders
- 3 - 7 years
- Kolkata
- 2 months ago
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Job Description
Job Overview -
We seek a driven, strategic, and creative Content Marketer to lead end-to-end content strategy and execution for our Tech-SaaS / B2B product and services verticals. The ideal candidate will not only craft compelling content but will also own content distribution, lifecycle, performance, and optimisation.
You will work closely with product, design, sales, growth, and digital-marketing teams to drive awareness, lead generation, customer education, and brand positioning.
Role & responsibilities -
- Content Strategy & Planning
- Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
- Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness evaluation decision post-purchase).
- Plan evergreen content, pillar pages, product-specific content, and repurposing strategies for long-term value.
- Content Creation & Production
- Create high-quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
- Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non-technical or business audience.
- Content Distribution & Promotion
- Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
- Collaborate with design, growth, digital-ads/paid-media, and product teams to build and distribute content.
- Manage content flows from ideation to publication to distribution.
- SEO & Discoverability
- Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
- Optimize on-page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and user experience for SEO goals.
- Performance Monitoring & Analytics
- Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
- Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
- Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
- Provide regular reporting (weekly / monthly / quarterly) to stakeholders show whats working, what needs improvement, and plan next steps.
- Lead Generation & Funnel Support
- Support marketing campaigns, product launches, thought-leadership initiatives, and customer-education efforts with content assets.
- Create content for lead magnets (e.g. ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
- Brand & Messaging Consistency
- Maintain consistent brand voice, tone, and messaging across all content.
- Partner with product and design teams to ensure content and UX/design are aligned especially for SaaS product pages, documentation, user guides.
- Cross-functional Collaboration & Ownership
- Work with cross-functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to wider business objectives.
- Own content lifecycle end-to-end with minimal supervision from ideation to performance review.
- Innovation & Continuous Improvement
- Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
- Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.
Skills & Experience -
Must-have
- 37 years of experience in content marketing / digital marketing / content strategy / copywriting ideally in a B2B Tech / SaaS / Enterprise domain.
- Excellent written and verbal communication skills.
- Proven ability to simplify technical or complex topics into clear, engaging content.
- Solid understanding of SEO, keyword research, and analytics platforms (e.g. Google Analytics, search console, SEO tools, CMS, marketing automation).
- Strong organizational skills ability to manage multiple content projects independently.
- Data-driven mindset: comfortable using analytics to measure success and iterate on content strategy.
Nice-to-have / Preferred -
- Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
- Hands-on experience with CMS (e.g. WordPress or equivalent), marketing automation platforms, email workflows.
- Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
- Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
- Familiarity with marketing funnels, buyer persona development, customer-journey mapping especially relevant for SaaS or B2B long-sales-cycle products.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Content Marketing ManagerEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: Content Marketing Web Content Campaign Management Content Strategy
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Web Spiders
WIPL is a 25-year old customer-oriented Cloud Technology provider offering premium services to help businesses grow. We are backed by a dedicated team of technical experts providing responsive&personalized support round the clock&throughout the year.
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