Assistant Brand Manager
- Healthkart
- 1 - 6 years
- Noida, Gurugram
- 6 months ago
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Job Description
About the Role:
We're looking for a dynamic Brand Manager to lead and scale our MB Fit Foods vertical at MuscleBlaze. This role calls for a passionate individual with a strong background in FMCG/health food products, particularly in categories like oats, muesli, peanut butter, protein bars, beverages, and functional snacks. Youll own end-to-end brand buildingfrom strategy to executionwith a sharp focus on growth, innovation, and performance.
Key Responsibilities:
- Own the brand strategy and roadmap for MB Fit Foods across categories like protein beverages, bars, healthy snacks, oats, muesli, etc.
- Lead NPD (New Product Development) based on consumer insights, market trends, and category gaps.
- Drive brand positioning, product launches, and go-to-market strategies across all channels.
- Lead ATL & BTL marketing initiatives, including influencer campaigns, print, digital ads, and on-ground activations.
- Collaborate with design, content, performance marketing, and analytics teams to build compelling 360 campaigns.
- Monitor and analyze category performance on eCommerce, quick commerce, and retail platforms, and take actions for consistent revenue growth.
- Build scalable D2C-first launches and work closely with growth, supply chain, and category teams to ensure smooth rollouts.
- Manage media assets like ads, videos, product shoots, and creatives that bring the brand to life.
- Track ROI of brand investments and optimize budgets across channels.
What Were Looking For:
- 16 years of experience in FMCG/Foods/Health Foods in roles like Brand Manager, Product Manager, or Category Manager.
- Prior experience managing foods/F&B products like snack bars, peanut butter, muesli, oats, functional beverages is a must.
- Strong analytical skills to interpret campaign and sales data to fuel decisions.
- Hands-on experience in both offline & digital marketing (ATL, BTL, performance).
- Deep understanding of consumer behavior, food trends, and wellness space.
- Exposure to eCommerce & quick commerce platforms (Amazon, Blinkit, Zepto, Swiggy Instamart, etc.)
- A self-starter who thrives in a fast-paced, high-ownership environment.
Why Join Us?
At MuscleBlaze, were not just building fitness productswere building Indias most trusted active nutrition brand. Join us if you want to build a high-impact brand in the clean, functional foods space, backed by data, science, and a team that lives and breathes fitness.
Job Classification
Industry: Fitness & WellnessFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: HealthkartLocation(s): Noida, Gurugram
Keyskills: New Product Launch Brand Strategy functional beverages Category Management protein bar Brand Promotion Brand Positioning Brand Development Oats Brand Management snack bars Brand Planning Brand Campaigns Atl Brand Communication Btl healthy foods
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Healthkart
HealthKart, a part of Bright Lifecare Pvt. Ltd. , founded in 2011 is an online portal for dietary supplements and health devices in the Health care industry in India. Its India's biggest health store on the internet. Our singular mission is to provide access to authentic, quality, and affordable ...
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