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CRM Specialist @ Pattern Technologies

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 CRM Specialist

Job Description

We are looking for a CRM Specialist to develop and manage our CRM campaigns and customer segmentation strategies. The ideal candidate will have advanced proficiency in CRM tools and data analytics, with a focus on optimising CRM processes and generating
actionable insights.
Key Responsibilities:
    • Develop and implement CRM campaigns
    • Manage customer segmentation strategies
    • Deploy CRM campaigns for multiple clients
    • Continuously measure and optimise campaign performance
    • Generate insights from data analysis
    • Optimise CRM processes for efficiency and effectiveness
    • Communicate clearly with clients to manage expectations and deliverables.
Technical Skills:
    • Advanced CRM tools proficiency (e.g., Klaviyo, Dot Digital, Mailchimp)
    • Intermediate GA4 proficiency
    • Basic Looker Studio proficiency
    • Intermediate data analysis ability
    • Basic Canva skills
Qualifications:
    • Bachelor s degree in Marketing, Business, or related field
    • Advanced CRM certifications preferred
    • Excellent analytical and problem-solving skills
    • Detail oriented
    • Effective planner
    • Results Driven
    • Strong collaboration and communication skills
KPIs:
    • Campaign performance
    • Quality and accuracy of customer segmentation and Impact on campaign performance
    • Insightfulness of campaign analysis
    • Reporting accuracy
    • Process improvement metrics
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Classification

Industry: Retail
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time

Contact Details:

Company: Pattern Technologies
Location(s): Pune

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Keyskills:   customer segmentation Basic Data analysis Process improvement Analytical Focus Deployment Data analytics Management CRM

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Pattern Technologies

Pattern is the premier partner for global e-commerce acceleration and is headquartered in Utah's Silicon Slopes tech hubwith offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North Amer...