Employer Branding Manager
- Comviva Technology
- 2 - 5 years
- Noida, Gurugram
- 6 months ago
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Job Description
About the Role
We are looking for a passionate and driven Employer Branding Manager to join our Marketing team. In this role, you will lead the strategic positioning of Comviva as an employer of choice across key markets. You will play a pivotal role in showcasing our culture, values, and talent philosophy through compelling storytelling, multi-channel campaigns, and high-impact employee engagement programs.
Key Responsibilities
- Build & Lead the Employer Brand Strategy: Develop and execute a comprehensive employer branding roadmap aligned with Comvivas culture and growth objectives.
- Integrated Employer Branding Campaigns: Conceptualize and drive multimedia campaigns (videos, social media, internal stories, career site content) that bring our employee value proposition (EVP) to life.
- Internal Collaborations: Work closely with HR, Talent Acquisition, Administration, and Business Heads to ensure synergy in messaging and execution.
- Employee Engagement Campaigns: Partner with HR and Admin to design and promote internal campaigns celebrating employee milestones, culture initiatives, recognition programs, and DEI efforts.
- Employee Advocacy: Establish a robust employee advocacy program that encourages storytelling and sharing on personal and professional channels.
- Enhance Digital Footprint: Manage and grow our presence on platforms like LinkedIn, Glassdoor etc.
- Event & Campus Branding: Support branding efforts across talent acquisition events, job fairs, university programs, and industry forums.
- Analytics & Reporting: Track and optimize campaign performance using engagement metrics, brand perception data, and feedback loops.
Key Requirements
- 3+ years of experience in Employer Branding, Marketing, Corporate Communications, or related domains
- Proven experience creating and executing brand-led marketing or communication campaigns
- Excellent storytelling, content creation, and creative direction skills
- Familiarity with employer review sites and social platforms
- Ability to use data/analytics tools to measure brand health and campaign effectiveness
- Strong stakeholder management and cross-functional collaboration capabilities
- A proactive, self-starter mindset with a passion for people and culture
Key Performance Indicators (KPIs)
- Growth in employer brand visibility and engagement on LinkedIn, Glassdoor, and other platforms
- Execution of at least 810 high-impact employer branding campaigns annually
- Number of employer branding video assets created and deployed
- Increase in quality talent applications from target geographies and roles
- Employee engagement in advocacy programs
- Improved candidate perception scores from hiring manager and HR feedback
- Recognition or awards for employer branding initiatives
Why Join Us?
- Be a part of shaping the voice of a leading global tech brand
- Work with a collaborative and forward-thinking marketing team
- Drive purpose-led branding that celebrates innovation, diversity, and growth
- Enjoy a flexible, empowering, and high-performance work culture
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Comviva TechnologyLocation(s): Noida, Gurugram
Keyskills: Talent Branding Employer Branding Content Creation Culture Development Strategic Brand Management
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Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio of solutions spans mobile finance, content, infotainment, customer value management, messaging,...
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