E-Commerce Marketing Executive
- Biofuelcircle
- 2 - 3 years
- Pune
- 11 months ago
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Job Description
- Running digital lead generation campaigns for new customer acquisition (industry-wise/region-wise).
- Lead nurturing via email sequences, video marketing, newsletters, and webinars.
- Developing case studies, testimonials, and value demos to drive conversions.
- Communicating value propositions and creating online sales tools, training materials, and collaterals.
- Facilitating webinars.
- Developing and deploying digital content to enable the customer journey from awareness to conversion and drive customer engagement.
- Collaborating with Sales, Inside Sales, and Customer Success teams to execute integrated marketing campaigns.
- Designing marketing initiatives, sales promotions, and product promotions to drive continuous business growth on the platform.
- Implementing marketing touchpoints to activate inactive subscribers.
- Expanding regional penetration in industrial areas by participating in local industry events, roadshows, and exhibitions.
- Conducting regular customer feedback surveys and interviews to gather customer insights.
- Graduate/Postgraduate in Marketing Management/Communication.
- Demonstrated experience in B2B SaaS marketing, product marketing, or B2B industrial marketing.
- Hands-on experience in email marketing, webinars, and online lead generation.
- Preferred industry experience: B2B SaaS Marketing, E-Commerce.
- Knowledge of MS Office applications.
- Experience with email marketing and WhatsApp marketing tools.
- Proficiency in Canva or other design tools.
- Content writing skills preferred.
- Strong written and verbal communication skills.
- Ability to communicate effectively with both external and internal customers.
- Confident and assertive.
- Analytical mindset.
- Team player.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Creative MarketingEmployement Type: Full timeContact Details:
Company: BiofuelcircleLocation(s): Pune
Keyskills: Customer acquisition digital content Email marketing Campaign management Analytical Online sales MS Office Customer engagement Product marketing Industrial marketing
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Biofuelcircle
About Us: Incorporated in mid-2020, BiofuelCircle has created a digital platform for bioenergy supply chain. The companys vision is to Empower the Green Economy, through a reliable, end-to-end supply chain for Biomass, Biofuels and other Bio-Products. BiofuelCircle is enabling a circular economy fo...
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