Senior SEM Analyst ( US Shift)
- Uplers
- 5 - 8 years
- Mumbai
- 6 months ago
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Job Description
Key Responsibilities:
- Strategic Campaign Leadership: Develop, implement, and oversee comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads, ensuring alignment with client objectives and maximizing return on investment (ROI).?
- Advanced Keyword Research: Conduct in-depth keyword research to identify high-performing keywords, optimizing campaign targeting and effectiveness.?
- Creative Development: Craft compelling ad copy and design engaging creatives tailored to diverse audiences and industries, enhancing click-through rates and conversions.?
- Performance Analysis: Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), providing actionable insights for continuous improvement.?
- Budget Management: Manage and allocate campaign budgets effectively, ensuring optimal spend across various channels while adhering to financial constraints.?
- AI & Automation Integration: Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.?
- Team Leadership: Mentor and guide junior SEM analysts, fostering a collaborative and knowledge-sharing environment.?
- Client Communication: Maintain clear and proactive communication with clients, providing regular updates on campaign performance and strategic recommendations.?
- Error-Free Execution: Demonstrate meticulous attention to detail, ensuring all campaigns are executed flawlessly and meet the highest standards of precision.?
- Industry Awareness: Stay abreast of the latest trends and best practices in SEM and digital marketing, applying this knowledge to keep Mavlers at the forefront of the industry.?
Requirements -
What We Expect from You
- Experience: 5 to 7 years in SEM and performance marketing.
- Platform Proficiency: Extensive experience with Google Ads, Meta Ads, and Bing Ads.
- Global Campaign Management: Proven track record of managing campaigns for clients in the USA and Canada.
- Industry Versatility: Ability to adapt strategies for various industries, including eCommerce, B2B, and B2C.
- AI & Automation: Familiarity with AI and automation tools to enhance efficiency and campaign outcomes.
- Leadership: Experience in mentoring and leading teams, with a collaborative approach to achieving goals.
- Precision & Accuracy: Commitment to error-free execution and meticulous attention to detail.
- Agency Background: Preferably, experience working in digital marketing agencies, brand & creative agencies, or marketing agencies, with a deep understanding of agency dynamics.
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: SEM performance marketing digital marketing client handling ppc google adwords roi google ads artificial intelligence campaign management marketing campaigns search engine marketing social media marketing seo performance analysis
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Mavlers is a full-service digital marketing agency that has propelled growth for over 7,000 brands and agencies worldwide. As Google, Mailchimp, WP VIP, Microsoft, Salesforce, and HubSpot partners, we possess the expertise to deliver high-impact projects and campaigns tailored to our clients uniqu...
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