Digital Marketing Manager @ Appinventiv

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Digital Marketing Manager

Appinventiv
8 - 13 years
Noida, Gurugram
7 months ago
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Job Description

About the Role

We re looking for a strategic and data-driven Digital Marketing Manager Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives.

What you ll do Digital Strategy & Execution

Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.

Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.

Product Marketing

Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.

Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.

Cross-functional Collaboration

Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.

Enable sales through lead generation and nurturing campaigns.

Performance & Analytics

Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.

Optimize based on data insights to improve ROI, CAC, CLTV, etc.

Content & Communication

Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.

What you ll need

Bachelor s/Master s degree in Marketing, Business, or a related field.

5 8 years of experience in digital/product marketing, preferably in a tech or SaaS environment.

Strong understanding of digital channels, tools, and metrics.

Experience crafting go-to-market strategies and launching digital products.

Excellent communication, analytical, and project management skills.

Proficiency with tools such as Salesforce, HubSpot, Google Analytics.

Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.

Collaborative and comfortable working in cross-functional teams.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Appinventiv
Location(s): Noida, Gurugram

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Keyskills: Automation Google Analytics Analytical SEM Product design SEO Digital marketing Product marketing Analytics Salesforce

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Appinventiv

To know more about the company please visit www.appinventiv.com #Linkedin https://www.linkedin.com/company/appinventiv/ #FB https://www.facebook.com/Appinventiv/ Appinventiv is a digital product agency that designs & builds new age technology helping Fortune 500 companies & next generatio...

Digital Marketing Manager @ Appinventiv

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