Key Responsibility Areas (KRAs):
The Contractor Associate are like free electrons, mapped to a geography (2/3 Territory per
CA) and not to any particular dealer. Their primary objective would be Enrolment, Activation
and Support.
1. Enrolment: The Contractor Associate needs to enroll the painters and contractors in the
Sparkle Loyalty Program from the universe (excluding manned dealer).
2. Activation: The Contractor Associate needs to visit these painters and contractors in the
market on a regular basis to ensure they earn a minimum loyalty point in a quarter to
keep them active in the system.
3. Meets: Painter/Contractor meetings along with the Sales team